BSA Staff

BSA LEADERSHIP TEAM

Victoria A. Espinel

CEO

As CEO of the Business Software Alliance, Victoria has grown the organization’s worldwide presence in over 30 countries, distinguishing BSA as the leader for enterprise software companies on issues including artificial intelligence, privacy, cybersecurity, and digital trade. Read more

Craig Albright

Senior Vice President, US Government Relations

Craig Albright serves as BSA’s Senior Vice President for US Government Relations. In this role, he leads BSA’s team that drives engagement with Congress, the Administration, and all US states. He’s responsible for developing and implementing advocacy strategy to deliver results on issues across BSA’s policy agenda. Read more

Adam J. Coates

General Counsel and Senior Vice President

Adam Coates leads BSA’s domestic and international compliance solutions programs, including end-user copyright enforcement, educational programs to promote software license compliance and respect for intellectual property, and BSA’s efforts to prevent the spread of unlicensed and malware-infected software on the Internet. Read more

Aaron Cooper

Senior Vice President, Global Policy

Aaron Cooper serves as Senior Vice President, Global Policy. In this role, Cooper leads BSA’s global policy team and contributes to the advancement of BSA members’ policy priorities around the world that affect the development of emerging technologies, including data privacy, cybersecurity, AI regulation, data flows and digital trade. Read more

Joe DeSalvio

Chief Financial Officer

Joe DeSalvio is BSA’s Chief Financial Officer. In this role, he leads our finance team in planning, implementing, managing, and controlling all financial-related activities of BSA, including BSA Software Services, Inc. (SSI) and Software.org: the BSA Foundation. In addition, DeSalvio oversees the human resources and IT teams. Read more

Tina Furuki

Vice President, Global Marketing, Creative & Digital Communications

Tina Furuki serves as BSA’s Vice President, Global Marketing, Creative & Digital Communications. In this role she leads branding, marketing, and digital strategies for Business Software Alliance, Software.org, the Global Data Alliance, and the Digital Transformation Network. Read more

Gideon Lett

Chief Growth Officer

Gideon Lett serves as BSA’s Chief Growth Officer. In this role, Lett drives global organization growth, member success, and executive engagement among the world’s most innovative software companies. Read more

Michael O’Brien

Vice President, Global Public Affairs

Michael O’Brien is Vice President of Global Public Affairs for Business Software Alliance, where he is responsible for worldwide policy and advocacy communications for the global software industry. Read more

GLOBAL POLICY TEAM

Aaron Cooper

Senior Vice President, Global Policy

Aaron Cooper serves as Senior Vice President, Global Policy. In this role, Cooper leads BSA’s global policy team and contributes to the advancement of BSA members’ policy priorities around the world that affect the development of emerging technologies, including data privacy, cybersecurity, AI regulation, data flows and digital trade. Read more

AI Privacy Cybersecurity IP Trade Cross-Border Data Workforce Procurement Govt Access

Thomas Boué

Vice President and Director General, Policy – EMEA

Thomas Boué oversees the Business Software Alliance’s public policy activities in the Europe, Middle East and Africa region. He advises BSA members on public policy and legal developments and advocates the views of the ICT sector with both European and national policy makers. He leads on security and privacy issues as well as broader efforts to improve levels of intellectual property protection and to promote open markets, fair competition, and technology innovation in new areas such as cloud computing. Read more

AI Privacy Cybersecurity IP Trade Cross-Border Data Workforce Procurement Govt Access

Kate Goodloe

Managing Director

Kate Goodloe serves as Managing Director with Business Software Alliance. She works with BSA members to develop and advance policy positions on privacy, as well as artificial intelligence and law enforcement access. Read more

AI Privacy Govt Access

Irma Gudziunaite

Director, Policy – EMEA

Irma Gudziunaite is Director, Policy – EMEA at Business Software Alliance in Brussels, Belgium. She works with BSA members to develop and advance policy positions on privacy, trade, and cross-border data flows. Read more

Privacy Trade Cross-Border Data

Venkatesh Krishnamoorthy

Country Manager – India

Venkatesh Krishnamoorthy leads on policy issues around personal data protection, privacy, cybersecurity, cloud adoption, and emerging technologies in India. At BSA, one of his key focus areas is to promote cross-border data flows, enable data transfers, and pushback against data localization mandates. Read more

AI Privacy Cybersecurity IP Trade Cross-Border Data Workforce Procurement Govt Access

Tomoko Naoe

Country Manager & Director, Policy – Japan

Tomoko Naoe works with BSA members to advance positions on key policy issues including privacy, cybersecurity, digital trade, and emerging technologies such as artificial intelligence, Internet of Things (IoT), and cloud computing in Japan. Read more

AI Privacy Cybersecurity IP Trade Cross-Border Data Workforce Procurement Govt Access

Meghan Pensyl

Director, Policy

Meghan Pensyl is Director, Policy for the Business Software Alliance. She works with members to develop and advance policy positions on artificial intelligence, particularly at the state level in the US. Read more

AI

Jared Ragland

Vice President, Policy – APAC

Jared Ragland serves as Vice President, Policy – APAC at Business Software Alliance. Working with BSA members, he develops BSA’s international strategies to open markets and promote innovation and digital trade in important foreign markets in the Asia-Pacific region, including China, India, Indonesia, Japan, Korea, and Vietnam, among others. Read more

AI Privacy Cybersecurity IP Trade Cross-Border Data Workforce Procurement Govt Access

Tham Shen Hong

Director, Policy – APAC

Tham Shen Hong is Director, Policy – APAC at BSA. In this role, he works with BSA members to develop international strategies and policy positions on key issues in APAC markets, such as data privacy, cross-border data transfers, and digital trade. Read more

Privacy Trade Cross-Border Data

Alice Stradi

Senior Manager, Policy – EMEA

Alice Stradi is Senior Manager for Policy – EMEA at the Business Software Alliance. In this role, she works on EU and regional digital policy issues, with a portfolio spanning cloud, cybersecurity, public procurement, digital trade, and international data flows. Read more

Cybersecurity Trade Cross-Border Data Procurement

Hadrien Valembois

Director, Policy – EMEA

Hadrien Valembois is Director, Policy – EMEA at Business Software Alliance in Brussels, Belgium. In this role, he works with BSA members to develop and advance policy positions on a range of key issues, with a focus on data and cloud policies. Read more

AI Cybersecurity Cross-Border Data Procurement

Shaundra Watson

Senior Director, Policy

Shaundra Watson serves as Senior Director, Policy, in Washington, DC, and is responsible for providing counsel and developing global policy on key issues for the software industry, with an emphasis on artificial intelligence. Read more

AI

Joseph Whitlock

Senior Director, Policy and Executive Director, Global Data Alliance

Joseph Whitlock serves as Executive Director of the Global Data Alliance. He also serves as Senior Director, Policy at Business Software Alliance. Read more

IP Trade Cross-Border Data

Wong Wai San

Director, Policy – APAC

Wong Wai San is Director, Policy – APAC at Business Software Alliance. She works with BSA members in the APAC region to develop policies and strategies on a range of data governance issues, including privacy and AI. Read more

AI Privacy

Henry Young

Senior Director, Policy

Henry Young is Senior Director, Policy for Business Software Alliance. Prior to joining BSA, Young was Senior Counsel and Senior Policy Advisor first to Secretary of Commerce Ross and then Secretary of Commerce Raimondo. Read more

Cybersecurity

GLOBAL COMPLIANCE SOLUTIONS TEAM

Adam J. Coates

General Counsel and Senior Vice President

Adam Coates leads BSA’s domestic and international compliance solutions programs, including end-user copyright enforcement, educational programs to promote software license compliance and respect for intellectual property, and BSA’s efforts to prevent the spread of unlicensed and malware-infected software on the Internet. Read more

Tarun Sawney

Senior Director – APAC

Tarun Sawney has been driving all compliance and enforcement activities in Asia-Pacific (APAC) for BSA since 2001. He has developed a unique expertise in this field and built lasting working relationships with various enforcement and regulatory bodies in APAC. Read more

Joca Teixeira

Director, License Compliance Services

Joca Teixeira conducts the business development and strategy for BSA’s License Compliance Services program. He manages a global team across multiple regions and develops efficient B2B license compliance solutions to copyright infringement challenges for BSA member companies. Read more

US GOVERNMENT RELATIONS

Craig Albright

Senior Vice President, US Government Relations

Craig Albright serves as BSA’s Senior Vice President for US Government Relations. In this role, he leads BSA’s team that drives engagement with Congress, the Administration, and all US states. He’s responsible for developing and implementing advocacy strategy to deliver results on issues across BSA’s policy agenda. Read more

Danielle Brown

Senior Director, Legislative Strategy

Danielle Brown serves as Senior Director, Legislative Strategy. In this role, Brown helps drive BSA’s engagement with Congress on software policy issues affecting our member companies. Read more

David London

Senior Director, US State Government Relations

David London serves as BSA’s Senior Director for US State Government Relations, where he leads public policy engagement with governors, state attorney generals, legislators, and regulators across the US. Read more

Bruce Miller

Senior Director, Legislative Strategy

Bruce Miller serves as Senior Director, Legislative Strategy. In this role, Miller helps drive BSA's engagement with Congress on software policy issues affecting our member companies. Read more

Jessica Salmoiraghi

Senior Director, IT Modernization and Procurement

Jessica Salmoiraghi is Senior Director, IT Modernization and Procurement for Business Software Alliance. In this role, Salmoiraghi leads BSA’s advocacy with the US federal government on IT modernization and procurement issues affecting the enterprise software industry. Read more

GROWTH & STRATEGIC INITIATIVES

Gideon Lett

Chief Growth Officer

Gideon Lett serves as BSA’s Chief Growth Officer. In this role, Lett drives global organization growth, member success, and executive engagement among the world’s most innovative software companies. Read more

COMMUNICATIONS

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