BSA serves as the world’s premier anti-piracy organization, working to expand legal software markets on a global scale through education, advocacy and enforcement. Through our extensive network of employees, law firms, and public relations firms, BSA provides unparalleled resources to its members in markets around the world.
Jodie L. Kelley
General Counsel and Senior Vice President, Anti-Piracy
Jodie L. Kelley leads BSA's domestic and international anti-piracy programs including its copyright-enforcement activities, its anti-piracy policy work, its efforts against Internet crime, and its educational programs to promote software license compliance and respect for intellectual property. Kelley serves as BSA's general counsel for all corporate matters and manages BSAs' anti-piracy programs and counsel in Asia, Europe, the Middle East, Africa, and the Americas. Full Bio >>
Karen N. Antebi
Director, Market Access & Anti-Piracy Policy
Karen N. Antebi plays a pivotal role in BSA’s efforts to open global markets and leads key antipiracy issues.
Antebi brings a 17-year background in trade policy for the Government of Mexico, including serving as Lead Counselor for Economic Affairs for the Embassy of Mexico and in senior roles with the Ministry of Commerce and Industrial Development and in the NAFTA Negotiations Office. She represented Mexico in free trade agreement negotiations with the United States and Canada (NAFTA) and the European Union. She has a proven track record of addressing complex issues and delivering high-quality results for Mexican agricultural, manufacturing and service exports, as well as on the resolution of high-profile bilateral disputes such as sugar, avocado and cross-border trucking services.
Antebi is bilingual. She holds a bachelor's degree in political science from Brandeis University and a master's degree in International Policy Studies from Stanford University. She is based in BSA's Washington, DC, office.
Director, Global Internet Enforcement
Jon Berroya leads BSA’s Global Internet Enforcement team, employing a wide variety of techniques to monitor and take action against online infringement, including collaborating with law enforcement entities in their efforts to prosecute software pirates and working closely with website owners to remove infringing software from their sites.
Prior to joining BSA, Berroya was responsible for managing global law enforcement compliance and data/network security issues at Yahoo! Inc. and assisting clients with a wide variety of technology-focused legal issues as an associate at Sonnenschein, Nath & Rosenthal LLP (now d/b/a SNR Denton). Berroya began his legal career as an Assistant District Attorney in the New York County District Attorney’s Office. He is based in BSA’s Washington, DC, office.
Senior Director, Compliance Marketing, Americas
Peter Beruk manages BSA America’s compliance marketing effort, which consists of educating organizations and end-users on the risks associated with the use of unlicensed software and encouraging software users to immediately report software piracy. He conceived, created and implemented the association’s International Organization for Standardization (ISO) aligned Software Asset Management (SAM) programs and is a participant in ISO SAM working group meetings.
Beruk developed BSA’s proprietary SAM Advantage program; an online course intended for the SAM professional and later participated with the development of the industry-first organization SAM certification program, Certified in Standards-based SAM for Organizations (CSS(O)). Prior to joining BSA, Beruk worked for McAfee, Inc.
Beruk holds a bachelor’s degree in business management & economics from Cornell University. He is based in BSA’s Washington, DC, office.
Senior Director, Marketing, APAC
Roland Chan oversees BSA’s marketing and communications programs and supports enforcement and public policy initiatives across the Asia-Pacific region. He drives BSA’s education programs, which are designed to increase public awareness of copyright laws, advocate the benefits of legal software use and responsible software management and promote software asset management as a model practice that fosters organizational productivity and IT security.
Prior to joining BSA in 1998, Chan was an executive director of Extol Corporation, an information security software solutions development company and BSA member in Malaysia. He began his career as a trainee management consultant with a management consultancy practice in London before returning to Asia in 1992.
Chan earned a master’s of science in automotive engineering at Cranfield Institute of Technology and a master’s degree in business administration from the University of Bradford Management Centre. Chan received his bachelor’s degree with honors in mechanical engineering from the University of Bradford.
Chan is tri-lingual and is based in BSA’s Malaysia office in Kuala Lumpur.
Adam J. Coates
Associate General Counsel
Adam Coates oversees BSA’s worldwide legal, corporate, and compliance affairs. He provides legal, strategic and data-driven analytical advice to BSA stakeholders across the anti-piracy spectrum. Coates also leads BSA’s anti-piracy enforcement programs in North America.
Prior to joining BSA, Coates was a litigator in the Washington, DC office of O’Melveny & Myers LLP, an internationally prominent law firm, counseling clients around the world on a diverse array of litigation, enforcement and regulatory compliance matters.
Coates holds both a law degree and a bachelor's degree in international relations from the University of Pennsylvania. He is admitted to the bars of the District of Columbia and the Commonwealth of Pennsylvania. Coates is based in BSA's Washington, DC, office.
Managing Director, Anti-Piracy, EMEA
Sarah Coombes leads BSA’s anti-piracy efforts in Europe, Middle East and Africa. She manages BSA’s EMEA legal affairs team and drives the enforcement programs across the region. In conjunction with BSA’s regional anti-piracy policy efforts, she oversees BSA’s compliance marketing and educational activities.
Before joining BSA in 2005 to head the legal affairs team in EMEA, Coombes spent 10 years as an intellectual property litigator in London-based law firm, Bristows and Field Fisher Waterhouse, where she became a partner in 2001.
Coombes gained her law degree from the University of New South Wales in Sydney, where she also earned a bachelor’s degree in history. She is based in BSA’s London office.
Director, Compliance Marketing, Americas
Rodger Correa assists in the management of BSA’s public relations and marketing activities for North and Latin America. Correa implements the lead generation programs for the US and Canadian markets and oversees BSA’s public relations outreach efforts in key Latin American markets including Brazil, Mexico, Argentina, Chile, Colombia, Peru and Panama. Prior to joining BSA, Correa lived abroad in Chile and Puerto Rico while working for multinational consumer goods companies Procter & Gamble and Eastman Kodak.
Correa holds a master’s of science degree from Oxford University and a bachelor’s of arts from the University of Virginia. He is based in BSA’s Washington, DC office.
Senior Legal Director, Latin America
Montserrat Duran oversees all operations in Latin America including litigation, alternative dispute resolution, education and training, and press and government relations. Duran joined BSA in 2006 with her extensive experience in intellectual property protection in Latin America to BSA in 2006.
Duran was previously deputy regional director for the Motion Picture Association of America (MPAA), where she was instrumental in establishing programs for the protection of content for all audiovisual products in Latin American markets. Prior to the MPAA, Duran served as a regional attorney for Latin America for ROUSE, a major UK law firm specializing in intellectual property.
Duran has also participated in lobbying activities in support of the adoption of the WIPO treaties throughout Latin America and a number of other legislative advances in harmonization efforts for IP.
She is a native of Costa Rica and holds a law degree from the University of San Jose. She is based in BSA’s Washington DC, office.
Senior Director, Compliance Marketing, EMEA
Georg Herrnleben directs BSA’s compliance marketing activities in Europe, Middle East and Africa. Before joining BSA, Herrnleben worked in the international media industry for several years. After being employed as chief editor for the IT-consultant MZ-Projects, Herrnleben acted as editor-in-chief of the Music, Film & Games journal “Entertainment Markt” and as marketing director, Europe for the software development company 7th Level.
Herrnleben studied history, political science and communications in Munich and at the London School of Economics. He holds a master’s degree in modern history from Munich University. Herrnleben is based in BSA's Munich office.
Senior Director, Business Development and Marketing
Seemin Qadiri is responsible for driving compliance solutions for BSA worldwide. Qadiri oversees the industry-first ISO aligned software asset management certification and Verafirm, a global registry that helps businesses manage and maintain licensing program compliance while enabling a competitive advantage.
Prior to joining BSA Qadiri held various senior positions at a global division of France Telecom. Qadiri brings to BSA a unique combination of management and marketing expertise having developed and driven strategic corporate initiatives. She also has extensive experience in driving successful market strategies and partner agreements, and introducing flagship services in key markets including Latin America, Europe and Asia.
Qadiri holds an MBA from George Washington University and is based in BSA’s Washington, DC, office.
Senior Director, Anti-Piracy, APAC
Tarun Sawney drives all anti-piracy activities in Asia-Pacific for BSA. In close consultation with BSA members, he has developed customized anti-piracy solutions on a country-by-country basis across APAC. He is responsible for liaising with stakeholders in both the private and public sector and works with the policy team to reduce piracy rates by advocating for the regulatory and enforcement changes necessary to enhance software IPR protection.
Prior to joining BSA, Sawney served as the deputy director, APAC for the Motion Picture Association of America (MPAA) where he represented leading Hollywood studios including Sony Pictures, Twentieth Century Fox, Universal Studios, Warner Bros., Paramount and MGM in the anti-piracy space. Before joining the MPAA, Sawney served in the Hong Kong Police Force and the Metropolitan Police of London. Sawney holds a bachelor’s of social science in politics from the University of Hong Kong. He is fluent in Hindi and convergent in Cantonese. Sawney is based in the BSA APAC Regional Office in Singapore.
Senior Director, Government Relations and Policy, APAC
Roger Somerville supports and promotes BSA’s public policy and government-outreach agenda throughout the Asia-Pacific region, covering issues such as copyright legislation, cloud computing, and data privacy, along with bilateral government interactions and related software and intellectual policy matters. He also works on a range of antipiracy issues where they intersect with BSA’s public policy and government-outreach agenda.
Before joining BSA in 2011, Somerville was a director in the Beijing office of APCO Worldwide, a global public affairs consultancy, where he advised business leaders on policy, regulation, and investment issues in China. He was previously a New Zealand diplomat, serving in posts in Beijing, Taipei, Canberra, and Melbourne. While posted in the New Zealand Embassy in Beijing, Somerville led work on negotiating a free trade agreement between China and New Zealand.
He has a Master of Arts degree in international relations from the Australian National University, and joint Bachelor of Arts (Honours, first class) degrees in history and political studies from Otago University in New Zealand. Somerville also has studied at the London School of Economics and Moscow State University. He is fluent in Chinese and maintains a working knowledge of Russian. He is based in BSA’s Beijing office.
Director, Compliance Marketing, EMEA
Julian Swan is responsible for managing the compliance marketing, public relations, and marketing activities across Europe, Middle East and Africa. Prior to joining BSA, Swan began his career in advertising agencies working across a range of blue-chip clients, including spending five years as an account director at Saatchi & Saatchi.
Swan later moved into the telecoms sector where he was the brand and advertising director of the team that introduced GSM mobile into Romania. He also worked as public relations and brand director on the fibre-optic side of telecoms.
Swan studied economics & politics at the University of Bath. He is based in BSA’s London office.
Director and Chief Representative, China
Sophia Wang oversees BSA’s advocacy, enforcement, marketing and communications activities in China. She serves as BSA’s liaison with member companies, government agents and industry associates, and serves as BSA’s spokesperson in the Chinese market.
Wang started her career at IBM where she spent 10 years and was heavily involved in establishing and managing several of IBM’s strategic service joint ventures in China. Wang was then named vice president of Beyondsoft, a leading China-based outsourcing company where she was in charge of marketing and corporate development. In 2009, Wang joined Accenture as the director of outsourcing.
Prior to joining BSA, Wang was vice president of marketing, growth and special initiatives at Genpact Asia, responsible for Genpact’s overall business strategy in Asia.
Wang received the “International Woman of Influence” award from GlobalExecWoman in 2007. She graduated from Tsinghua University and holds an EMBA from CEIBS. She is currently the vice chair and secretary general of CEIBS Outsourcing Service Alumni Associate and co-chair of the BPO chapter of AmCham China.