Compliance & Enforcement Focused Communications
BSA recognizes that one of the keys to improving software license compliance is raising awareness of the significant legal, financial and operational risks faced by companies that choose to use unlicensed software. BSA’s worldwide compliance programs are designed to reach end-user organizations and the general public to educate them on the value of legal software and the importance of intellectual property protection.
According to the 2013 BSA Global Software Piracy Study, the global software theft rate for PC software hovers at 43 percent, which equates to a commercial value of $62.7 billion. The use of unlicensed software is inherently risky — it is illegal and can result in civil and criminal penalties; and it exposes consumers and businesses to security threats including malware and viruses, leading to decreased efficiencies in organizations. Unlicensed software also harms local economies as it hampers technology companies’ ability to innovate and create jobs, and in doing so diminishes government revenues from lost taxes.
Given the current rate of unlicensed software use, along with cultural and legal differences around the world, BSA utilizes field personnel and the experience of 32 communications partners to advance our message of the benefits of licensed software and risks associated with unlicensed software.
BSA’s global compliance efforts focus on four core messages to educate computer users on the risks of unlicensed software and benefits of licensed software:
- Reducing Security Risks
Counterfeit or illegally downloaded software often contains malware, potentially exposing infected users to identity theft, loss of data and other unlawful activity.
- Educating and Driving Business Value
Software is a key strategic asset for organizations of all sizes — helping them make products, deliver services, run internal operations and conduct effective business in the global marketplace.
- Upholding the Law
When you acquire authorized software, you are buying a license to use the program under agreed terms. Software is protected by the law.
- Spurring Economic Growth
Governments around the world protect intellectual property, including software, because reducing unlicensed software use spurs innovation and drives critical economic growth.