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Software Industry Group Builds Core Programs, Launches New Initiatives, and Expands Its Reach in Emerging Markets
The Business Software Alliance (BSA) expanded its global reach and influence in 2008, promoting innovation and IT solutions to the world’s challenges, while fighting cyber crime and software piracy, the group’s annual report says.
The report, which is being released today, highlights the early results of BSA’s Five-Year Strategic Plan, which went into effect in 2008. In addition to BSA’s longstanding policy and anti-piracy programs in the United States and leading economies in Asia, Europe, and Latin America, the strategic plan calls for increasing efforts in nine “top” and “emerging” markets: Brazil, China, India, Indonesia, Mexico, Poland, Russia, Thailand, and Turkey.
Among the highlights of BSA’s worldwide activities in 2008 were:
“BSA is stronger than ever and looking forward to another great year as we enter year two of our strategic plan,” said President and CEO Robert Holleyman. “Naturally, the state of the economy is an enormous challenge. But BSA’s programs and finances are on solid ground, our plans are forward-looking, and our mission – contributing to the economy and society through a healthy IT sector – is more relevant than ever.”
BSA is the voice of the world’s leading software companies and their hardware partners on a wide range of business and policy affairs. BSA’s mission is to promote a long-term environment in which the software industry can thrive, so that software can contribute to the prosperity and security of all people. BSA is also the largest and most international IT industry group, with policy, legal and/or educational programs in 80 countries.
While most of BSA’s efforts are led and conducted at the national level, several of BSA’s initiatives are global in scope, including:
BSA is also well known for its effective anti-piracy programs, which set new records in 2008:
The complete details are contained in the 25-page annual report, which is available online at www.bsa.org/2008YIR.
The Business Software Alliance (www.bsa.org) is the voice of the world's commercial software industry and its hardware partners before governments and in the international marketplace. BSA members include Adobe, Apple, Autodesk, Bentley Systems, CA, Cisco Systems, Corel, CyberLink, Dassault Systèmes SolidWorks Corporation, Dell, Embarcadero, HP, IBM, Intel, Intuit, McAfee, Microsoft, Minitab, Quark, Quest Software, Rosetta Stone, SAP, Siemens, Sybase, Symantec, and The MathWorks.
Amos Sneadmedia@bsa.org202-715-1531