PARTNERS: Benefits of Becoming a BSA SAM Advantage Partner

What will be the benefits to becoming a BSA SAM Advantage partner?

SAM practitioners have made great strides in recent years, and many are currently delivering professional, robust and profitable SAM services to their customers. Yet every software vendor and SAM practitioner has a slightly different interpretation of what SAM actually means and entails. Many partners find it difficult to support customers through SAM projects because there are so many details and options.

Thus, leading SAM practitioners are asking for a consistent approach they can reference to show they are producing worthwhile results. BSA SAM Advantage will be that approach. 

BSA SAM Advantage will help you and your team to do what you do best. You will continue to engage your existing and new customers directly, offering the advantages of a tiered, ISO-backed approach and showing how your particular services support that approach. You will have access to Web-based training and resources, such as the BSA SAM Advantage Roadmap, with practical steps, templates and recognized milestones for each of the four tiers. More than just training in the standard’s requirements (e.g., what you have to do), BSA SAM Advantage will provide richer guidance to partners and customers in how to do it best.

 BSA SAM Advantage - Guide for Partners

BSA SAM Advantage partners will receive: 

• Scenario-based training modules with case studies and detailed instructions on how to apply the tiers
  • Helps you drive results, anticipate the quick-wins, and address common issues
• The SAM Advantage Roadmap, with steps and milestones for each tier
  • Helps you engage all stakeholders with a shared view of progress and ability to show leadership, supported by alignment with ISO best practice
• Practical resources
  • Helps you get started quickly using the Advantage360 interview, agendas, and useful templates to speed up your adoption and show how your support services can assist in achieving SAM goals
• Best practice workshops
  • Helps you develop the virtual team, identify opportunities, build on shared goals, understand key benefits and incentives, and communicate agreed plans and objectives
• Certification options
  • Helps review and appropriately recognize customer progress

Once you become an accredited BSA SAM Advantage partner, your customers will be assured that the knowledge and resources you deliver are in full alignment with the world’s leading standards organization (ISO) and fully supported by a nonprofit industry association (BSA) and leading software publishers. For the first time, your customers will be able to invest in SAM with the assurance that they are working toward a recognized, global standard.

How can I become a BSA SAM Advantage partner?

Pilot programs are expected to be launched soon, with wider implementation in several regions to follow. Click here to receive more information about becoming an accredited BSA SAM Advantage partner, and we will contact you soon.

David Bicket, Convener of the ISO’s Working Group for 19770-1:
“Our group recently undertook a world-wide survey which demonstrated that an incremental approach like BSA SAM Advantage is definitely needed. In delivering this, and in providing a clear route towards the standard, I believe BSA SAM Advantage is firmly focused on meeting real business requirements. The approach proposed by the BSA is now being officially trialled as a potential future international standard itself.”

Michael Beare, Director, Channel, Genuine Software Initiative at Microsoft:
“Current SAM training structures don’t take into account the sheer diversity of SAM needs and expectations among businesses. BSA SAM Advantage will provide breadth of resources and flexibility in implementation, enabling us to deliver high-value support and to steer our customers towards achieving software asset management optimization.”