Global Compliance & Enforcement Team

Global Compliance & Enforcement Team

BSA serves as the world’s premier software compliance organization, working to expand legal software markets on a global scale through education, advocacy and enforcement. Through our extensive network of employees, law firms, and public relations firms, BSA provides unparalleled resources to its members in markets around the world.


Jodie L. Kelley

Senior Vice President and General Counsel

Jodie L. Kelley leads BSA's domestic and international compliance & enforcement programs including its copyright-enforcement activities, its compliance policy work, its efforts against Internet crime, and its educational programs to promote software license compliance and respect for intellectual property. Kelley serves as BSA's general counsel for all corporate matters and manages BSAs' compliance and enforcement programs and counsel in Asia, Europe, the Middle East, Africa, and the Americas.  Full Bio >>


Adam J. Coates

Deputy General Counsel

Adam Coates oversees BSA’s worldwide legal, corporate, and compliance affairs. For BSA’s compliance & enforcement team, Coates provides legal, strategic and data-driven analytical advice and works to improve these programs around the world. 

Prior to joining BSA, Coates was a litigator in the Washington, DC office of O’Melveny & Myers LLP, an internationally prominent law firm, representing and counseling clients around the world on a diverse array of litigation, enforcement and regulatory compliance matters.

Coates holds both a law degree and a bachelor's degree in international relations from the University of Pennsylvania, and is admitted to the bars of the District of Columbia and the Commonwealth of Pennsylvania. Coates is based in BSA's Washington, DC, office.


Sarah Coombes

Managing Director, Compliance & Enforcement - EMEA

Sarah Coombes leads BSA’s compliance & enforcement efforts in Europe, Middle East and Africa. She manages BSA’s EMEA legal affairs team and drives the enforcement programs across the region. In conjunction with BSA’s regional compliance & enforcement policy efforts, she oversees BSA’s compliance marketing and educational activities.

Before joining BSA in 2005 to head the legal affairs team in EMEA, Coombes spent 10 years as an intellectual property litigator in London-based law firm, Bristows and Field Fisher Waterhouse, where she became a partner in 2001.

Coombes gained her law degree from the University of New South Wales in Sydney, where she also earned a bachelor’s degree in history. She is based in BSA’s London office.


Georg Herrnleben

Senior Director, Compliance Programs and External Affairs - EMEA

Georg Herrnleben directs BSA’s compliance marketing activities in Europe, Middle East and Africa. Before joining BSA, Herrnleben worked in the international media industry for several years. After being employed as chief editor for the IT-consultant MZ-Projects, Herrnleben acted as editor-in-chief of the Music, Film & Games journal “Entertainment Markt” and as marketing director, Europe for the software development company 7th Level.

Herrnleben studied history, political science and communications in Munich and at the London School of Economics. He holds a master’s degree in modern history from Munich University. Herrnleben is based in BSA's Munich office. 


Jesse Martin

Director, Compliance & Enforcement - Americas

Jesse Martin leads BSA’s compliance & enforcement efforts in the Americas by managing BSA’s internal legal affairs team, as well as its outside enforcement counsel. In coordination with these efforts, Martin collaborates with BSA’s compliance marketing team to drive campaigns and educational activities throughout the region.

Before joining BSA, Martin spent five years in the Washington, DC, office of Troutman Sanders LLP, serving as BSA’s outside enforcement counsel and litigating insurance coverage disputes.

Martin holds a law degree from the University of Maryland School of Law and a bachelor’s degree from Sweet Briar College. She is admitted to the bars of the District of Columbia and the Commonwealth of Virginia. Martin is based in BSA’s Washington, DC, office.


Cassandra D. Oshinnaiye

Director, Compliance Programs

Cassandra Oshinnaiye directs BSA’s compliance marketing initiatives including campaigns,  educational activities, and media relations in the Americas. Before joining BSA, Oshinnaiye led award-winning education and awareness campaigns, partnership development strategies, multicultural outreach, and media relations strategies for organizations such as Ogilvy Public Relations Worldwide and AARP, among others.

Oshinnaiye holds a Bachelor of Science in Business Administration from Georgetown University. She is based in BSA’s Washington, DC, office.


Tarun Sawney

Senior Director - APAC

Tarun Sawney drives all compliance & enforcement activities in Asia-Pacific for BSA. In close consultation with BSA members, he has developed customized compliance solutions on a country-by-country basis across APAC. He is responsible for liaising with stakeholders in both the private and public sector and works with the policy team to reduce unlicensed software rates by advocating for the regulatory and enforcement changes necessary to enhance software IPR protection.

Prior to joining BSA, Sawney served as the deputy director, APAC for the Motion Picture Association of America (MPAA) where he represented leading Hollywood studios including Sony Pictures, Twentieth Century Fox, Universal Studios, Warner Bros., Paramount and MGM in the anti-piracy space. Before joining the MPAA, Sawney served in the Hong Kong Police Force and the Metropolitan Police of London. Sawney holds a bachelor’s of social science in politics from the University of Hong Kong. He is fluent in Hindi and conversant in Cantonese. Sawney is based in the BSA APAC Regional Office in Singapore.

Joel Schwarz

Senior Director, Global Internet & Data Analysis

Joel Schwarz oversees BSA’s Global Internet Enforcement program, designed to monitor and combat Internet-facilitated software infringement via multiple channels, including auction/marketplace websites, digital downloads, peer-to-peer and other file-sharing networks and protocols, and stand-alone e-commerce sites. Schwarz is also responsible for overseeing BSA’s data analytic efforts worldwide, ensuring timely and accurate compilation, analysis, use and dissemination of data relating to BSA’s Internet, cybercrime, and end-user enforcement programs.

Schwarz previously served as the National Counterterrorism Center’s (NCTC) 1st Civil Liberties and Privacy Officer, supervising the NCTC Civil Liberties and Privacy Office; an office which he established in April 2011. Schwarz also provided guidance to the Office of the Director of National Intelligence (ODNI) on building civil liberties and privacy protections into the ODNI’s Cyber Threat Intelligence Integration Center, and was an Assistant Civil Liberties Protection Officer for the ODNI, focusing on activities relating to counterterrorism, use of technology, and cybersecurity. Before joining the ODNI, Schwarz was an attorney with the United States Department of Justice’s Computer Crime and Intellectual Property Section, prosecuting cases involving the use of the Internet, and providing Internet investigation/prosecution training, and technical assistance to governments and law enforcement around the world. Prior to the Justice Department, Schwarz worked as Counsel on E-Commerce for MetLife, and served as the New York State Attorney General's Special Counsel for Internet Matters, and Assistant Attorney General with the Attorney General's Internet Bureau.

Schwarz received his law degree from Albany Law School, cum laude, and received his undergraduate degree from the State University of New York (SUNY) Binghamton, cum laude. He subsequently completed a certification in Advanced Information Technologies from New York University.

About BSA

BSA | The Software Alliance ( is the leading advocate for the global software industry before governments and in the international marketplace. Its members are among the world’s most innovative companies, creating software solutions that spark the economy and improve modern life. With headquarters in Washington, DC, and operations in more than 60 countries, BSA pioneers compliance programs that promote legal software use and advocates for public policies that foster technology innovation and drive growth in the digital economy.
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