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Effective Software Asset Management Helps Organizations Get More Out of the Cloud, BSA Explains in New Report

Report offers practical guidance on how to deploy SAM in cloud environments

Washington, DC — November 6, 2013

Organizations get the most benefit from cloud computing when they also take care to implement proven best practices for managing software assets effectively, BSA | The Software Alliance reported today in a new study.

In the report, titled “Navigating the Cloud — Why Software Asset Management Is More Important than Ever,” BSA provides practical guidance for IT departments to maximize the benefits of cloud computing solutions by adapting SAM programs to the new cloud environment. Using SAM as a cloud enabler, businesses are able to realize the benefits and cost savings of deploying computing resources in the cloud. The study also notes that ineffective SAM in the cloud can undermine many of those same benefits.

“Software Asset Management needs to be an integral part of an organization’s cloud strategy, from implementation to managing the lifecycles of software assets,” said Jodie Kelley, Senior Vice President and General Counsel. “Without proper SAM, many of the benefits provided by cloud computing, such as cost and risk reduction, will not be realized.”

The study provides practical guidance on challenges organizations face in successfully integrating and performing SAM within their cloud computing environments.
Among the study’s key takeaways:

  • Cloud computing did not end license compliance worries but rather created new ones. These challenges can be overcome with effective SAM.
  • SAM is as critical for organizations moving to the cloud as it is for those running traditional IT environments.
  • While the goal of SAM does not change, the “how” of SAM needs to be adapted for cloud environments.
  • SAM should be an integral part of an organization’s cloud strategy and implementation plan.
  • Traditional software license agreements require special attention when moving to the cloud to ensure license compliance.
  • Software as a service introduces potential challenges related to unauthorized use and shelfware.

The full study is available at  Additional information on BSA SAM programs is available at and

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About BSA

BSA | The Software Alliance ( is the leading advocate for the global software industry before governments and in the international marketplace. Its members are among the world’s most innovative companies, creating software solutions that spark the economy and improve modern life. With headquarters in Washington, DC, and operations in more than 60 countries, BSA pioneers compliance programs that promote legal software use and advocates for public policies that foster technology innovation and drive growth in the digital economy.
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