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Business Software Alliance Announces SAM Advantage Challenge

National challenge seeks to achieve software asset management certification for IT professionals in all 50 states

Washington – March 16, 2011 –

The Business Software Alliance (BSA) today announced the kickoff of its national SAM Advantage Challenge, in which IT professionals race to become the first individuals in their state to receive a Certification in Standards Based SAM (CSS).  To become a CSS professional, individuals must successfully complete SAM Advantage, a first of its kind software asset management training course and certification that recognizes expertise in setting a global, standards-based SAM program, enabling users to better manage their software assets, increase IT efficiencies, control costs, and identify and reduce IT risks.

“The SAM Advantage Challenge is not only a great way to motivate individuals to become certified in globally-accepted SAM practices, but the initiative will also help demonstrate the benefits and value provided to organizations that properly manage their IT assets,” said Peter Beruk, BSA’s Senior Director of Compliance Marketing.  “In the end, we hope the Challenge helps to build a broad network of CSS professionals that can provide guidance to organizations on how to most effectively manage their IT assets and reduce costs, while serving as a resource for others seeking to achieve industry-leading, standards-based SAM practices.”

The SAM Advantage Challenge aims to build an elite nationwide network of IT professionals mastered in the processes required to implement ISO/IEC 19770-1 aligned SAM programs, allowing them to work across multiple software platforms, and providing an understanding of the business and technical issues facing organizations in a broad range of industries. All CSS professionals will be listed on the BSA website, highlighting the individual’s value within the industry and enhanced credibility as a software asset manager. The first CSS professionals certified in each state will receive a special notation next to their names on the website, indicating that they were the first in their state to receive the CSS certification. The Challenge will conclude once there is at least one CSS professional in all 50 states.

“Having been personally involved in the development of SAM standards, I recognize first-hand the real need for a clear and simple integrated approach towards software asset management,” said David Bicket, Convener of ISO/IEC JTC1 SC7 WG21, responsible for SAM standards. “SAM Advantage truly is a tool to help achieve standards-based best practices, and the Challenge is a fun and creative way to help organizations advance their IT operations.”

SAM Advantage is a self-paced course fully aligned with the global ISO/IEC 19770-1 software asset management standard and provides in-depth training on effective management of IT assets – serving as a crucial tool in helping users maximize technology investments. The product was developed as a collaborative effort by practitioners and created in conjunction with the experience and expertise of software vendors throughout the IT industry. SAM Advantage is easily adaptable to an organization’s unique needs and ensures users an independent and widely accepted product.

To learn more about SAM Advantage and the SAM Advantage Challenge, please visit:

About BSA

The Business Software Alliance ( ) is the foremost organization dedicated to promoting a safe and legal digital world.  BSA is the voice of the world's commercial software industry and its hardware partners before governments and in the international marketplace.  Its members represent one of the fastest growing industries in the world.  BSA programs foster technology innovation through education and policy initiatives that promote copyright protection, cyber security, trade and e-commerce.  BSA members include Adobe, Altium, Apple, Autodesk, Aveva, Bentley Systems, Corel, Dassault Systèmes SolidWorks Corporation, Microsoft, Minitab, Progress Software, Quark, Quest Software, Rosetta Stone, Siemens, Sybase, Symantec, and The MathWorks.

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About BSA

BSA | The Software Alliance ( is the leading advocate for the global software industry before governments and in the international marketplace. Its members are among the world’s most innovative companies, creating software solutions that spark the economy and improve modern life. With headquarters in Washington, DC, and operations in more than 60 countries, BSA pioneers compliance programs that promote legal software use and advocates for public policies that foster technology innovation and drive growth in the digital economy.
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