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Administration Strategy for Trusted Identities Will Spur E-Commerce, Says BSA

Plan builds public trust by strengthening privacy and security in cyberspace

WASHINGTON — April 15, 2011 —

The Business Software Alliance (BSA) today applauded the Obama Administration’s official National Strategy for Trusted Identities in Cyberspace, which was unveiled at a midday event by White House Cybersecurity Coordinator Howard Schmidt and Commerce Secretary Gary Locke after nine months’ review and extensive consultation with industry and public stakeholders.

“The Obama Administration’s plan for giving people a better way of authenticating who they are online is a huge step forward,” said BSA President and CEO Robert Holleyman. “Strengthening security and privacy will shore up the very foundations of trust and confidence in cyberspace. That will help guarantee the continued growth of electronic communications and commerce.”

The Administration’s strategy calls for industry leadership in developing identity and authentication technologies and providing them to the marketplace. Government will play a supporting role by funding pilot projects, convening stakeholders for standards development, recognizing best practices, and building consensus on legal and policy frameworks.

“An important aspect of the Administration’s plan is that there will not be a single online identity card from a single organization, as if it were a national Internet ID, and it won’t be mandatory,” said Holleyman. “Instead, we will have multiple, interoperable solutions. There will be a range of security and privacy options for consumers and businesses that provide anonymity or strong identity assurance, as circumstances warrant. This will foster a robust marketplace, help create jobs and spur growth.”

“We note that the NSTIC proposes a preference for non-proprietary standards and solutions. The Administration’s stated policy is to promote utilization of the best technology available to meet the security, privacy and other needs of government, businesses and private citizens. We look forward to working with with the President’s cybersecurity team to ensure today’s policy initative promotes the development and deployment of the best technological solutions without preconceptions or preferences.”

About BSA

The Business Software Alliance ( is the world’s foremost advocate for the software industry, working in 80 countries to expand software markets and create conditions for innovation and growth. Governments and industry partners look to BSA for thoughtful approaches to key policy and legal issues, recognizing that software plays a critical role in driving economic and social progress in all nations. BSA’s member companies invest billions of dollars a year in local economies, good jobs, and next-generation solutions that will help people around the world be more productive, connected, and secure. BSA members include Adobe, Apple, Autodesk, AVEVA, AVG, Bentley Systems, CA Technologies, Cadence, CNC/Mastercam, Compuware, Corel, Dassault Systèmes SolidWorks Corporation, Dell, Intel, Intuit, Kaspersky Lab, McAfee, Microsoft, Minitab, PTC, Progress Software, Quark, Quest Software, Rosetta Stone, Siemens, Sybase, Symantec, and The MathWorks.

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About BSA

BSA | The Software Alliance ( is the leading advocate for the global software industry before governments and in the international marketplace. Its members are among the world’s most innovative companies, creating software solutions that spark the economy and improve modern life. With headquarters in Washington, DC, and operations in more than 60 countries, BSA pioneers compliance programs that promote legal software use and advocates for public policies that foster technology innovation and drive growth in the digital economy.
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