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BSA Gives IT Professionals a Better Blueprint for Controlling Software Costs, Reducing Risk with Improved “SAM Advantage” Training Course and Certification

Industry-leading software asset management program is the only one to be fully aligned with internationally accepted technical standards

WASHINGTON – June 29, 2011 –

Helping IT professionals meet the challenge of managing their software assets in a way that eliminates unintentional piracy while increasing IT efficiencies, controlling costs, and reducing legal and security risks, the Business Software Alliance (BSA) today launched an upgraded version of its industry-leading software asset management training course and certification program, SAM Advantage.

The upgraded SAM Advantage program — a self-directed, online training course — incorporates feedback from experienced SAM practitioners and features easier navigation, an enhanced user interface, and improved functionality.

Upon successfully completing the course and its associated assessments, students receive a Certification in Standards-based SAM (CSS) — the only certification that recognizes expertise in setting a global, standards-based SAM program and is supported by the business software industry and BSA.

“We are very excited to introduce the newly upgraded SAM Advantage 2.0 to IT professionals. The course is easy to navigate, more intuitive and continues to serve as a crucial tool in helping users maximize technology investments,” said Jodie Kelley, BSA’s vice president of anti-piracy and general counsel. “By incorporating feedback from experienced SAM practitioners, SAM Advantage will continue to be a resource for others seeking to achieve industry-leading, standards-based SAM practices.”

SAM Advantage is fully aligned with the global ISO/IEC 19770-1 software asset management standard, providing in-depth training on effective management of IT assets. The product was developed as a collaborative effort between practitioners and created in conjunction with the experience and expertise of software vendors throughout the IT industry. SAM Advantage is easily adaptable to an organization’s unique needs and ensures users an independent and widely accepted SAM product.

To learn more about SAM Advantage program, please visit:

About BSA

The Business Software Alliance ( is the leading global advocate for the software industry. It is an association of nearly 100 world-class companies that invest billions of dollars annually to create software solutions that spark the economy and improve modern life. Through international government relations, intellectual property enforcement and educational activities, BSA expands the horizons of the digital world and builds trust and confidence in the new technologies driving it forward.

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About BSA

BSA | The Software Alliance ( is the leading advocate for the global software industry before governments and in the international marketplace. Its members are among the world’s most innovative companies, creating software solutions that spark the economy and improve modern life. With headquarters in Washington, DC, and operations in more than 60 countries, BSA pioneers compliance programs that promote legal software use and advocates for public policies that foster technology innovation and drive growth in the digital economy.
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