Press Releases

Colorado Media Company Pays $115K to Settle Claims of Unlicensed Software use

WASHINGTON – November 30, 2012 –

BSA | The Software Alliance , the leading global advocate for the software industry, today announced a settlement with High Impact, a visual media company based in Centennial, Colorado.

As part of the settlement, High Impact agreed to pay $115,000 to settle legal claims that it had unlicensed copies of Adobe, Apple, Microsoft, and Symantec software installed on its computers. The company also agreed to delete from its computers all unlicensed software, acquire any licenses necessary to become fully compliant, and take measures to ensure its future compliance, one of the foundational principles of proper software asset management (SAM). BSA was alerted to the alleged pirated software use through a confidential report made through its antipiracy initiative.

According to High Impact CEO Brice Karsh, “As a relatively new and quickly-expanding company, we relied on expertise of young folks who may have been technically astute, but who lacked legal sophistication about the intellectual property associated with software.  HI has learned a tremendous amount over the course of this past year and is positioned to grow without the encumbrances of a legal minefield, and partnered with our software vendors to achieve our goals.”

The use of unlicensed software is inherently risky – it is illegal and can results in both civil as well as criminal penalties; it exposes consumers and businesses to security threats including malware and viruses while ultimately leading to decreased efficiencies in organizations.  Violation of software license agreements effectively denies software copyright owners their rights to compensation for their work.  And competition can suffer when a company using unlicensed software gains a cost advantage over competitors who use legal software.  Through its programs, BSA works to protect its members’ rights and promote fair competition through lawful software use. 

“Software piracy does not just affect the offending business – it carries widespread economic consequences as well,” said Jodie Kelley, BSA’s general counsel and senior vice president of anti-piracy. “Competition can suffer when a company using unlicensed software gains a cost advantage over competitors who use legal software. Additionally, it hampers technology companies’ ability to innovate and create much-needed jobs and government revenues during these challenging economic times.”

BSA offers anti-piracy programs to help organizations reduce legal and security risks while driving business value. BSA’s SAM Advantage is a state-of-the-art training course and certification program for IT managers that teaches the necessary skills for effective software management. BSA also offers Certified in Standards-based SAM for Organizations, or CSS(O), a product currently in pilot, that independently verifies whether an organization’s SAM processes align with the ISO SAM standard and are ultimately license compliant.

BSA receives voluntary tips from the general public including IT personnel  and other sources knowledgeable of a company’s IT assets.  Through its online reporting form and its anti-piracy hotline, 1-888-NO-PIRACY, the organization investigates thousands of cases per year in the United States alone regarding copyright infringement related to software.  All reports are kept confidential. 

About BSA

BSA |The Software Alliance ( ) is the leading global advocate for the software industry. It is an association of world-class companies that invest billions of dollars annually to create software solutions that spark the economy and improve modern life. Through international government relations, intellectual property enforcement and educational activities, BSA expands the horizons of the digital world and builds trust and confidence in the new technologies driving it forward.

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About BSA

BSA | The Software Alliance ( is the leading advocate for the global software industry before governments and in the international marketplace. Its members are among the world’s most innovative companies, creating software solutions that spark the economy and improve modern life. With headquarters in Washington, DC, and operations in more than 60 countries, BSA pioneers compliance programs that promote legal software use and advocates for public policies that foster technology innovation and drive growth in the digital economy.
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