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BSA Calls on TTIP Negotiators to Seize Opportunity to Expand Digital Trade

WASHINGTON, DC — July 9, 2013 —

At the start of negotiations for the Transatlantic Trade and Investment Partnership (TTIP), BSA | The Software Alliance today called on US and European officials to craft an agreement that will successfully spur innovation and trade in the kinds of products and services that define the digital age.

“These negotiations are an opportunity to modernize trade rules for the realities of the digital economy,” said David Ohrenstein, Director of Global Trade Policy at BSA. “We need to establish new rules of the road that allow cloud computing and other digital products and services to thrive in both markets — and set a precedent for the global economy.”

Leading into the negotiations, BSA recommended eight ways the TTIP can serve as a global blueprint for digital trade, including by ensuring data can flow across borders, providing broad coverage of services, and promoting use of market-led, internationally accepted technology standards.

BSA offered its recommendations in public comments submitted to the US Trade Representative. (Click here to download the submission.)

“With the US and EU accounting for half of the world’s economic output and a third of all trade, we can’t afford to get TTIP wrong,” Ohrenstein said. “We have a tremendous opportunity to expand digital commerce in the most productive and dynamic commercial relationship in the world, and TTIP can be the vehicle to drive that growth.”

About BSA

BSA | The Software Alliance ( is the leading global advocate for the software industry. It is an association of world-class companies that invest billions of dollars annually to create software solutions that spark the economy and improve modern life. Through international government relations, intellectual property enforcement and educational activities, BSA expands the horizons of the digital world and builds trust and confidence in the new technologies driving it forward.

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About BSA

BSA | The Software Alliance ( is the leading advocate for the global software industry before governments and in the international marketplace. Its members are among the world’s most innovative companies, creating software solutions that spark the economy and improve modern life. With headquarters in Washington, DC and operations in more than 60 countries, BSA pioneers compliance programs that promote legal software use and advocates for public policies that foster technology innovation and drive growth in the digital economy.
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