FEB 07, 2024 | ASIA PACIFIC | INDIA
BSA Encourages Use of Watermarks, Other Disclosure Methods for AI-Generated Content in Letter to IT Ministry
Financial Express, February 7, 2024
By Jatin Grover
BSA | The Software Alliance urges that MeitY regulations for B2B enterprises and social media companies should differ.
“The MeitY should consider the differences in the role and function of intermediaries when prescribing obligations related to the spread of deepfakes,” BSA Country Manager – India Venkatesh Krishnamoorthy, said in the letter.
“This is crucial due to key service-level, technical, functional, and user-based distinctions that ensure that all intermediaries do not have the same ability to address this issue,” Krishnamoorthy added.
Original Posting: https://www.financialexpress.com/business/digital-transformation-deepfake-regulations-for-enterprises-social-media-should-be-different-big-tech-firms-3386419/
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BSA | The Software Alliance (www.bsa.org) is the leading advocate for the global software industry before governments and in the international marketplace. Its members are among the world’s most innovative companies, creating software solutions that help businesses of all sizes in every part of the economy to modernize and grow.
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