BRUSSELS - The Business Software Alliance (BSA) released its Enterprise AI Adoption Agenda in the European Union, outlining policy recommendations to help European businesses scale the use of artificial intelligence (AI) and strengthen the region’s global competitiveness.

As the European Union moves into the implementation phase of the AI Act, BSA’s agenda focuses on a critical next step: ensuring that companies across sectors can adopt and deploy AI effectively in practice.

The agenda highlights that broad adoption of enterprise AI is key to driving productivity, innovation, and economic growth. It identifies three pillars for accelerating adoption in Europe:

• Talent and Workforce: Building an AI-ready workforce through targeted skills development and training
• Infrastructure and Data: Expanding access to cloud, connectivity, and high-quality data needed to deploy AI
• Governance Frameworks: Ensuring clear, workable, and coherent rules that enable trusted AI use

BSA’s recommendations come at a pivotal moment for Europe’s digital policy agenda, as policymakers focus on simplification and competitiveness. The report emphasizes that simplification should serve a clear goal: reducing friction for companies seeking to adopt AI technologies.

The agenda is accompanied by a collection of insights from BSA member companies across industries, underscoring common challenges to adoption, including skills gaps, infrastructure needs, and regulatory complexity. These barriers, if unaddressed, risk slowing the deployment of AI and limiting its economic impact.

BSA has released similar AI adoption agendas globally, including in the United States, India, Japan, and ASEAN, reinforcing the importance of practical, pro-adoption policies tailored to regional needs.

Read the full Enterprise AI Adoption Agenda in the EU here.