DEZ 11, 2024 | US
BSA Managing Director Kate Goodloe Writes About 'Legitimate Interest' Exception in IAPP
IAPP
By Kate Goodloe
One key question regulators confront is why companies process personal data for AI-related activities — and if they do so for a reason recognized in their country's privacy law, such as if it is based on consent, necessary to perform a contract or if the company has a legitimate interest in the activity.
Policymakers should answer that question by recognizing legitimate interest as an important legal basis for processing personal data to train AI models and systems, which take many forms and serve a variety of purposes. When companies rely on legitimate interest to process data, they must examine the potential risks of their activities to data subjects — and then identify and implement appropriate safeguards. This approach can establish important guardrails for companies that create and use AI systems across industry sectors.
SOBRE A BSA
A Business Software Alliance (www.bsa.org) é a principal defensora do setor global de software perante governos e no mercado internacional. Seus membros estão entre as empresas mais inovadoras do mundo, criando soluções de software que estimulam a economia e melhoram a vida moderna.