DéC 11, 2024 | US
BSA Managing Director Kate Goodloe Writes About 'Legitimate Interest' Exception in IAPP
IAPP
By Kate Goodloe
One key question regulators confront is why companies process personal data for AI-related activities — and if they do so for a reason recognized in their country's privacy law, such as if it is based on consent, necessary to perform a contract or if the company has a legitimate interest in the activity.
Policymakers should answer that question by recognizing legitimate interest as an important legal basis for processing personal data to train AI models and systems, which take many forms and serve a variety of purposes. When companies rely on legitimate interest to process data, they must examine the potential risks of their activities to data subjects — and then identify and implement appropriate safeguards. This approach can establish important guardrails for companies that create and use AI systems across industry sectors.
À PROPOS DE BSA
Le Business Software Alliance (www.bsa.org) est le principal organisme de défense et de promotion de l’industrie du logiciel auprès des administrations gouvernementales et sur le marché international. Ses membres comptent parmi les entreprises les plus innovantes au monde, à l’origine de solutions logicielles qui stimulent l’économie et améliorent la vie moderne.