BSA recommends that MeitY review the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Amendment Rules, 2026 pertaining to Synthetic Generated Information (SGI) within 3 to 5 months and adopt flexible, technology-neutral policies that support globally recognized content authenticity tools. BSA urges policymakers to adopt role-appropriate obligations by focusing requirements on developers of AI systems generating SGI and advises against mandating visible watermarks.