BSA calls for a clearer, more practical, and innovation-friendly framework for data-driven research. BSA urges the EDPB to more clearly recognize commercial R&D as scientific research, provide greater flexibility for the responsible reuse of data, clarify how broad consent can be used in practice, and align its guidance with ongoing GDPR simplification efforts under the EU’s Digital Omnibus initiative. The submission emphasizes that a predictable, risk-based approach is essential to support AI, cybersecurity, and other advanced research activities while maintaining strong data protection safeguards.