JUN 30, 2016 | EUROPEAN UNION
Industry Welcomes Privacy Shield Progress and Encourages Official Adoption
BRUSSELS 1 July 2016 - Cross-border data flows play a critical role in the modern economy and continue to create jobs and economic growth on both sides of the Atlantic. In today’s global economy, European companies rely on such a continuous cross-border flow of information in order to manage operations efficiently and deliver innovative products and services that users enjoy daily around the world.
The Industry Coalition for Data Protection (ICDP)therefore welcomes the presentation of an updated draft EU-U.S. Privacy Shield Adequacy Decision from the European Commission to Member States as a strong sign of common political commitment to strengthen trans-Atlantic cross-border data flows and provide legal certainty for EU businesses.
Once adopted, the Privacy Shield will ensure that data flowing from Europe to the United States is subject to new and strengthened privacy standards which provide a significantly improved framework over the invalidated Safe Harbour agreement. To promote business and to protect consumers, we encourage Member States to support and vote for adoption of the Privacy Shield.
The current legal and business uncertainty creates substantial challenges for our industries. In contrast, the Privacy Shield delivers improvements that meet the requirements set out by the Court of Justice of the EU (CJEU). These include additional assurances limiting bulk collection of data, improved legal redress mechanisms for EU citizens and a newly established independent Ombudsperson with responsibility to investigate complaints related to government access to data.
The framework also includes new and enhanced commercial obligations on companies related to data retention and onward transfer to third parties.
We believe the Privacy Shield offers economic and privacy-related benefits for business and consumers across Europe. We urge you to support its rapid adoption, and help provide the legal certainly that businesses in Europe require to succeed.
For official documents, legal and economic analysis and industry statements ICDP has created a separate website.
Visit it here: http://www.icdp.eu/privacy-shield/
For questions or enquiries, please contact firstname.lastname@example.org
ICDP is comprised of 20 associations representing thousands of European and international companies who are building, delivering, and advancing the digital experience. Members of ICDP include: ACT | The App Association, American Chamber of Commerce to the EU (AmCham EU), BSA | The Software Alliance (BSA), Computer and Communications Industry Association (CCIA), European Coordination Committee of the Radiological, Electromedical and Healthcare IT Industry (COCIR), DIGITALEUROPE, European Association of Communications Agencies (EACA), E-Commerce Europe, European Digital Media Association (EDiMA), European Multi-channel and Online Trade Association (EMOTA), European Publishers Council (EPC), European Internet Services Providers Association (EuroISPA), Federation of European Direct and Interactive Marketing (FEDMA), Federation of European National Collection Associations (FENCA), GS1, IAB Europe, Interactive Software, Federation of Europe (ISFE), Japan Business Council in Europe (JBCE), and the World Federation of Advertisers (WFA)
소프트웨어 연합(BSA | The Software Alliance, 이하 BSA)(www.bsa.org)은 각국 정부를 대상으로 세계 시장에서 전 세계 소프트웨어 업계를 대변하고 옹호하는 선도적 연합체입니다. 세계의 가장 혁신적 기업들이 회원사로 참여하며 경제에 활기를 불어 넣고 현대의 생활을 향상시키는 소프트웨어 솔루션을 만들어 내고 있습니다.
워싱턴 DC에 본부를 두고, 30개국이 넘는 국가들에서 운영되는 BSA는, 합법적 소프트웨어 사용을 증진시키고 기술 혁신을 촉진하며 디지털 경제의 성장을 추진하는 공공 정책을 지지하는 준법 프로그램들을 선도합니다.