BSA’s response to the European Commission’s consultation on the draft Article 50 AI Act Guidelines calls for greater clarity, proportionality, and alignment with the AI Act’s legal text. The submission seeks clearer delineation of provider and deployer responsibilities, exemptions for certain B2B and professional-use contexts, and a more practical approach to transparency, marking, and labelling obligations. It also advocates for technology-neutral implementation based on interoperable industry standards, such as provenance metadata, while ensuring that compliance requirements remain technically feasible, innovation-friendly, and proportionate across different AI use cases and deployment models.