International IP Enforcement Summit, London 2014
International IP Enforcement Summit
On June 11, BSA President and CEO Victoria Espinel spoke at the International IP Enforcement Summit in London on the role of enforcement in reducing unlicensed software use. The event was jointly organized by the UK Intellectual Property Office, the Office for Harmonization in the Internal Market (OHIM), and the European Commission. It included presentations from Frances Gurry, Director General of the World Intellectual Property Organization (WIPO), Paul Polman, CEO of Unilever, and a number of high level UK and European officials.
Click here for a full list of speakers.Click here for more information on the programme.
Watch #IPSummit14: http://j.mp/1kxud4Q
Video: Victoria Espinel Keynote
Video Highlights:
- How Software Is Changing the World (:40)
- Why Copyright Is Important to Software (2:18 )
- Ensuring Businesses and Governments Use Licensed Software (4:57 )
关于 BSA
The Business Software Alliance (www.bsa.org) 是全球软件行业的主要倡导者，旨在代表该行业，向政府和国际市场发声。其成员包括全球最具创新力的公司，这些公司制定的软件解决方案，不但能够刺激经济，还能提升现代生活的品质。