Law360

By Ivan Moreno

BSA | The Software Alliance, a trade group that includes Microsoft Corp., Adobe Inc. and IBM, urged Congress Monday to pass legislation that addresses the proliferation of digital replicas made possible with artificial intelligence, telling lawmakers that unauthorized deepfakes harm artists who rely on their reputation and public recognition.

According to a policy statement that will be officially released Wednesday, the group, also known as BSA, is asking Congress to "take steps to protect artists from the spread of such unauthorized AI-generated digital replicas" by, among other things, imposing liability for those who create and disseminate deepfakes for commercial purposes without permission.

"Artists should have the right to prevent the unauthorized commercial dissemination of any digital replica that is so realistic that a reasonable observer would believe it is the actual artist's name, image, likeness or voice," BSA said.

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Original Posting: https://www.law360.com/articles/1846102/software-alliance-urges-congress-to-tackle-deepfakes