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JUN 10, 2024 | US

BSA Urges Congress to Tackle Deepfakes


By Ivan Moreno

BSA | The Software Alliance, a trade group that includes Microsoft Corp., Adobe Inc. and IBM, urged Congress Monday to pass legislation that addresses the proliferation of digital replicas made possible with artificial intelligence, telling lawmakers that unauthorized deepfakes harm artists who rely on their reputation and public recognition.

According to a policy statement that will be officially released Wednesday, the group, also known as BSA, is asking Congress to "take steps to protect artists from the spread of such unauthorized AI-generated digital replicas" by, among other things, imposing liability for those who create and disseminate deepfakes for commercial purposes without permission.

"Artists should have the right to prevent the unauthorized commercial dissemination of any digital replica that is so realistic that a reasonable observer would believe it is the actual artist's name, image, likeness or voice," BSA said.

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Original Posting: https://www.law360.com/articles/1846102/software-alliance-urges-congress-to-tackle-deepfakes


BSA | The Software Alliance (www.bsa.org) is the leading advocate for the global software industry before governments and in the international marketplace. Its members are among the world’s most innovative companies, creating software solutions that help businesses of all sizes in every part of the economy to modernize and grow.

With headquarters in Washington, DC, and operations in more than 30 countries, BSA pioneers compliance programs that promote legal software use and advocates for public policies that foster technology innovation and drive growth in the digital economy.


Michael O’Brien

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