Policymakers Must Embrace Thoughtful Digital Policies

Brussels — 6 May, 2015 —

BSA | The Software Alliance (BSA) today welcomed the European Commission’s Communication, “A Digital Single Market Strategy for Europe,” as an important contribution to the EU’s efforts to foster the digital and data-driven economy. However, BSA cautioned policymakers that an inward-looking European approach would not help deliver this ambitious programme.

“We support the goal of developing a Digital Single Market and many of the objectives outlined in this Strategy as they have the potential to promote economic growth, jobs and provide great opportunities for citizens and businesses (large and small) alike across Europe in a truly harmonized digital economy. However the EU needs to continue take into account the global environment to ensure that digital technologies continue to drive much-needed job creation and growth throughout the entire European economy,” said BSA President and CEO Victoria Espinel.

“We stand ready to work with the European Institutions and Member States to nurture the full potential of data-enabled technologies for European citizens and the EU economy at large.”