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Webinar: The Economist’s Business Leader’s Playbook – Rewriting the Rules to Build a High-Performing Business

November 18, 2020

Speaker: Victoria Espinel, President and CEO, BSA | The Software Alliance

The past twelve months proved exacting for global business. From the Covid-19 outbreak to simmering geopolitical tensions, major protests across the world's cities to climate catastrophes, rapid advances in the adoption of sophisticated technologies to the reshaping of global trade networks — the way companies operate today bears scant resemblance to how they did so a year ago. Uncertainty over the challenges ahead shows little sign of abating.

If there is such a thing as a playbook for corporate chiefs and business leaders, now is the time to rewrite it. At the top of the list, companies must strive to build robust, resilient frameworks that straddle short-term agility and long-term objectives. They can no longer focus exclusively on boosting shareholder value and stock prices but need to look after employees and customers. And tackling risks, such as evolving regulatory landscapes, rises in cyber threats, supply-chain disruption, and unpredictable climate threats to safeguard against potential shocks must underpin all aspects of strategy.

For the savviest of corporate leaders, though, there remains an enormous opportunity to create value for their businesses and stakeholders and leave an enduring legacy of success — even at this time of extreme volatility. But where to start? How do they balance this long and complex list of priorities? What frameworks and strategies can they put in place to boost resilience and agility, to protect against risks and enable growth? Join The Economist Events for The Business Leader's Playbook: Rewriting the Rules to Build a High-Performing Business, a virtual event sponsored by Boston Consulting Group, which will give business leaders the strategies and tools they need in an uncertain era of rapidly changing economic, geopolitical, technological, social and environmental ecosystems.


  • Victoria Espinel, BSA | The Software Alliance
  • Poppy Gustafsson, CEO, Darktrace
  • Nikolaus S. Lang, Managing Director and Senior Partner, Boston Consulting Group

Moderated by:

  • Tamzin Booth, Technology and Business Editor, The Economist

More Information: https://events.economist.com/events-conferences/emea/ceos-playbook-rewriting-the-rules-to-build-a-high-performing-business/


BSA | The Software Alliance (www.bsa.org) es el principal defensor de la industria global del software ante los gobiernos y en el mercado internacional. Sus miembros se encuentran entre las compañías más innovadoras del mundo, creando soluciones de software que impulsan la economía y mejoran la vida moderna.

Con sede central en Washington, DC y operaciones en más de 30 países, BSA es pionera en programas de cumplimiento normativo diseñados para fomentar el uso legal de software, y apoya políticas públicas que incentivan la innovación tecnológica e impulsan el crecimiento de la economía digital.


Michael O’Brien

Correo electrónico: MichaelO@bsa.org

For Media Inquiries

Correo electrónico: media@bsa.org


Media Inquiries

Correo electrónico: media@bsa.org


Christine Lynch

Correo electrónico: christinel@bsa.org


Media Inquiries

Correo electrónico: media@bsa.org