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NOV 18, 2020 | EUROPE, MIDDLE EAST AND AFRICA

Webinar: The Economist’s Business Leader’s Playbook – Rewriting the Rules to Build a High-Performing Business

November 18, 2020

Speaker: Victoria Espinel, President and CEO, BSA | The Software Alliance

The past twelve months proved exacting for global business. From the Covid-19 outbreak to simmering geopolitical tensions, major protests across the world's cities to climate catastrophes, rapid advances in the adoption of sophisticated technologies to the reshaping of global trade networks — the way companies operate today bears scant resemblance to how they did so a year ago. Uncertainty over the challenges ahead shows little sign of abating.

If there is such a thing as a playbook for corporate chiefs and business leaders, now is the time to rewrite it. At the top of the list, companies must strive to build robust, resilient frameworks that straddle short-term agility and long-term objectives. They can no longer focus exclusively on boosting shareholder value and stock prices but need to look after employees and customers. And tackling risks, such as evolving regulatory landscapes, rises in cyber threats, supply-chain disruption, and unpredictable climate threats to safeguard against potential shocks must underpin all aspects of strategy.

For the savviest of corporate leaders, though, there remains an enormous opportunity to create value for their businesses and stakeholders and leave an enduring legacy of success — even at this time of extreme volatility. But where to start? How do they balance this long and complex list of priorities? What frameworks and strategies can they put in place to boost resilience and agility, to protect against risks and enable growth? Join The Economist Events for The Business Leader's Playbook: Rewriting the Rules to Build a High-Performing Business, a virtual event sponsored by Boston Consulting Group, which will give business leaders the strategies and tools they need in an uncertain era of rapidly changing economic, geopolitical, technological, social and environmental ecosystems.

Speakers:

  • Victoria Espinel, BSA | The Software Alliance
  • Poppy Gustafsson, CEO, Darktrace
  • Nikolaus S. Lang, Managing Director and Senior Partner, Boston Consulting Group

Moderated by:

  • Tamzin Booth, Technology and Business Editor, The Economist

More Information: https://events.economist.com/events-conferences/emea/ceos-playbook-rewriting-the-rules-to-build-a-high-performing-business/

ÜBER BSA

BSA | The Software Alliance (www.bsa.org) ist die globale Stimme der Software-Industrie gegenüber Politik und Wirtschaft. Die Mitglieder der BSA gehören zu den innovativsten Unternehmen weltweit und erarbeiten neue Software-Lösungen, die die Wirtschaft antreiben und das moderne Leben von heute prägen.

Die BSA mit Hauptsitz in Washington, D.C., und Niederlassungen in über 30 Ländern weltweit leistet Pionierarbeit in der Schaffung von Programmen zur Einhaltung und Durchsetzung geistiger Eigentumsrechte und der Einführung von Richtlinien, auf deren Basis technologische Innovationen und die digitale Wirtschaft gefördert werden.

PRESSEKONTAKT

Anna Hughes

Telephone: 202-530-5177
E-Mail: annah@bsa.org

Riley McBride Smith

Telephone: 202-591-1125
E-Mail: Riley@allisonpr.com

For Media Inquiries

E-Mail: media@bsa.org

PRESSEKONTAKT

Anna Hughes

Telephone: 202-530-5177
E-Mail: annah@bsa.org

PRESSEKONTAKT

Christine Lynch

CONTACTO DE PRENSA

Anna Hughes

Telephone: 202-530-5177
E-Mail: annah@bsa.org