JAN 11, 2022 | GLOBAL
SAP Joins BSA as New Global Member
SAP joins top trade association focused on enterprise software, digital transformation
WASHINGTON – January 11, 2022 – BSA | The Software Alliance today welcomed SAP as a new global member. Julia White, Chief Marketing and Solutions Officer and member of the Executive Board at SAP SE, will join BSA’s Board of Directors.
“Companies in every industry are increasingly embracing software-powered tools to work more efficiently, increase the speed of innovation, and create previously unimaginable products. Enterprise software companies like SAP are leading the charge on digital transformation,” said Victoria Espinel, President and CEO of BSA | The Software Alliance. “I’m excited to work with SAP and Julia as BSA continues to advocate for policies that encourage the responsible use of tech while allowing innovation to flourish.”
SAP is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best: 77% of the world’s transaction revenue touches an SAP system. SAP’s business applications and cloud technologies help turn customers’ businesses into intelligent, sustainable enterprises. SAP employs over 100,000 people worldwide and is headquartered in Waldorf, Germany.
“Technology can help every business run better,” said Julia White, Chief Marketing and Solutions Officer at SAP. “However, to fully reap the benefits of innovation, we need to ensure that we have the right guardrails in place so people trust the technology they are using. I’m eager to work with BSA on some of the most pressing policy issues of today—including data privacy, AI regulation, cybersecurity, and digital economy frameworks.”
To learn more about BSA’s policy issues, visit: https://www.bsa.org/policy-issues
소프트웨어 연합(BSA | The Software Alliance, 이하 BSA)(www.bsa.org)은 각국 정부를 대상으로 세계 시장에서 전 세계 소프트웨어 업계를 대변하고 옹호하는 선도적 연합체입니다. 세계의 가장 혁신적 기업들이 회원사로 참여하며 경제에 활기를 불어 넣고 현대의 생활을 향상시키는 소프트웨어 솔루션을 만들어 내고 있습니다.
워싱턴 DC에 본부를 두고, 30개국이 넘는 국가들에서 운영되는 BSA는, 합법적 소프트웨어 사용을 증진시키고 기술 혁신을 촉진하며 디지털 경제의 성장을 추진하는 공공 정책을 지지하는 준법 프로그램들을 선도합니다.