The Future of Transatlantic Trade: Building an Integrated Transatlantic Marketplace
On April 10, BSA President and CEO Victoria Espinel spoke at a high-level conference in Paris on the future of transatlantic trade. Sponsored by BSA, this one-day event co-hosted by The Washington Post and European Voice, featured Karel De Gucht, European Commissioner for Trade, and Michael Punke, Deputy US Trade Representative and US Ambassador to the WTO, as well as executives from companies including General Electric, Microsoft, Google, Total and more.
Espinel highlighted the transformation occurring in the software industry as it emerges as a digital services industry delivering cloud and data analytics – key drivers for future growth and competitiveness. She also underscored the importance of modernizing trade rules for digital goods and services, and encouraged the US and EU to lead the way in establishing model rules in the Transatlantic Trade & Investment Partnership (TTIP) that will enable digital trade. Click here to learn more about BSA’s Digital Trade Agenda.
The event gathered over 150 key policy makers and international business leaders from both continents to share insight on the political, economic, social, and global business impact of an integrated transatlantic market place. Click here for a full list of speakers.
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Victoria Espinel's Keynote:
"Modernizing Trade Rules for the Digital Age," April 10, 2014. Text (PDF)
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BSA | The Software Alliance (www.bsa.org) ist die globale Stimme der Software-Industrie gegenüber Politik und Wirtschaft. Die Mitglieder der BSA gehören zu den innovativsten Unternehmen weltweit und erarbeiten neue Software-Lösungen, die die Wirtschaft antreiben und das moderne Leben von heute prägen.
Die BSA mit Hauptsitz in Washington, D.C., und Niederlassungen in über 30 Ländern weltweit leistet Pionierarbeit in der Schaffung von Programmen zur Einhaltung und Durchsetzung geistiger Eigentumsrechte und der Einführung von Richtlinien, auf deren Basis technologische Innovationen und die digitale Wirtschaft gefördert werden.