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APR 09, 2014 | FRANCE

The Future of Transatlantic Trade: Building an Integrated Transatlantic Marketplace

The Future of Transatlantic Trade

The Future of Transatlantic Trade: Building an Integrated Transatlantic Marketplace

On April 10, BSA President and CEO Victoria Espinel spoke at a high-level conference in Paris on the future of transatlantic trade. Sponsored by BSA, this one-day event co-hosted by The Washington Post and European Voice, featured Karel De Gucht, European Commissioner for Trade, and Michael Punke, Deputy US Trade Representative and US Ambassador to the WTO, as well as executives from companies including General Electric, Microsoft, Google, Total and more.

Espinel highlighted the transformation occurring in the software industry as it emerges as a digital services industry delivering cloud and data analytics – key drivers for future growth and competitiveness. She also underscored the importance of modernizing trade rules for digital goods and services, and encouraged the US and EU to lead the way in establishing model rules in the Transatlantic Trade & Investment Partnership (TTIP) that will enable digital trade. Click here to learn more about BSA’s Digital Trade Agenda.

The event gathered over 150 key policy makers and international business leaders from both continents to share insight on the political, economic, social, and global business impact of an integrated transatlantic market place. Click here for a full list of speakers.

Click here for more information.

Victoria Espinel's Keynote:
Modernizing Trade Rules for the Digital Age," April 10, 2014. Text (PDF) | Full Video 

Video Segments:


BSA | The Software Alliance (www.bsa.org) is the leading advocate for the global software industry before governments and in the international marketplace. Its members are among the world’s most innovative companies, creating software solutions that spark the economy and improve modern life.

With headquarters in Washington, DC, and operations in more than 30 countries, BSA pioneers compliance programs that promote legal software use and advocates for public policies that foster technology innovation and drive growth in the digital economy.


Anna Hughes

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Email: annah@bsa.org

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Christine Lynch


Anna Hughes

Telephone: 202-530-5177
Email: annah@bsa.org