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SEP 09, 2020 | GLOBAL

Webinar: WTO Trade Dialogues—How Does International Trade Rely on Cross-Border Data Flows?

Wednesday, September 9, 2020 at 9:00 a.m. EST / 3:00 p.m. CEST
Geneva, Switzerland

Speaker: Joseph Whitlock, Director, Policy, BSA | The Software Alliance

In today’s global marketplace, businesses—and their employees—depend upon cross-border access to enterprise software solutions delivered via the cloud. From micro, small, and medium-sized enterprises (MSMEs) to companies with international operations, businesses of all sizes build trust with their customers and perform many other essential tasks through cross-border access to cloud-based software tools. In the enterprise and B2B environment, these tools are connecting suppliers, manufacturers, and service providers around the world, while accelerating efficiencies relating to product design, engineering, production, logistics, marketing, and servicing.

Enterprise software solutions, accessed via servers distributed in centralized or regional data centers, drive these efficiencies—offering access to data analytics, AI, and other tools and insights that are critical to growth and innovation, business operations, and the transfer of technology.

BSA’s Joseph Whitlock joins a WTO Trade Dialogues webinar to discuss the work of the Global Data Alliance, a BSA initiative, and explain how different types and applications of enterprise software solutions are deployed by businesses across sectors and countries to compete in the global marketplace, invest in the future, and hire workers locally.

More Information: https://www.wto.org/english/res_e/reser_e/tradedialogueslseries_e.htm

About the Global Data Alliance

The Global Data Alliance (globaldataalliance.org) is a cross-industry coalition of companies that are committed to high standards of data responsibility and that rely on the ability to transfer data around the world to innovate and create jobs. The Alliance supports policies that help instill trust in the digital economy while safeguarding the ability to transfer data across borders and refraining from imposing data localization requirements that restrict trade.

Alliance members include BSA members and American Express, Amgen, AT&T, ITB360, LEGO, Mastercard, Panasonic, Pfizer, Roche, United Airlines, Verizon, Visa, and WD-40 Company. These companies are headquartered across the globe and are active in the advanced manufacturing, aerospace, automotive, consumer goods, electronics, energy, financial services, health, supply chain, and telecommunications sectors, among others. BSA | The Software Alliance administers the Global Data Alliance.


BSA | The Software Alliance (www.bsa.org) es el principal defensor de la industria global del software ante los gobiernos y en el mercado internacional. Sus miembros se encuentran entre las compañías más innovadoras del mundo, creando soluciones de software que impulsan la economía y mejoran la vida moderna.

Con sede central en Washington, DC y operaciones en más de 30 países, BSA es pionera en programas de cumplimiento normativo diseñados para fomentar el uso legal de software, y apoya políticas públicas que incentivan la innovación tecnológica e impulsan el crecimiento de la economía digital.


Michael O’Brien

Correo electrónico: MichaelO@bsa.org

For Media Inquiries

Correo electrónico: media@bsa.org


Media Inquiries

Correo electrónico: media@bsa.org


Christine Lynch

Correo electrónico: christinel@bsa.org


Media Inquiries

Correo electrónico: media@bsa.org