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SEP 09, 2020 | GLOBAL

Webinar: WTO Trade Dialogues—How Does International Trade Rely on Cross-Border Data Flows?

Wednesday, September 9, 2020 at 9:00 a.m. EST / 3:00 p.m. CEST
Geneva, Switzerland

Speaker: Joseph Whitlock, Director, Policy, BSA | The Software Alliance

In today’s global marketplace, businesses—and their employees—depend upon cross-border access to enterprise software solutions delivered via the cloud. From micro, small, and medium-sized enterprises (MSMEs) to companies with international operations, businesses of all sizes build trust with their customers and perform many other essential tasks through cross-border access to cloud-based software tools. In the enterprise and B2B environment, these tools are connecting suppliers, manufacturers, and service providers around the world, while accelerating efficiencies relating to product design, engineering, production, logistics, marketing, and servicing.

Enterprise software solutions, accessed via servers distributed in centralized or regional data centers, drive these efficiencies—offering access to data analytics, AI, and other tools and insights that are critical to growth and innovation, business operations, and the transfer of technology.

BSA’s Joseph Whitlock joins a WTO Trade Dialogues webinar to discuss the work of the Global Data Alliance, a BSA initiative, and explain how different types and applications of enterprise software solutions are deployed by businesses across sectors and countries to compete in the global marketplace, invest in the future, and hire workers locally.

More Information: https://www.wto.org/english/res_e/reser_e/tradedialogueslseries_e.htm

About the Global Data Alliance

The Global Data Alliance (globaldataalliance.org) is a cross-industry coalition of companies that are committed to high standards of data responsibility and that rely on the ability to transfer data around the world to innovate and create jobs. The Alliance supports policies that help instill trust in the digital economy while safeguarding the ability to transfer data across borders and refraining from imposing data localization requirements that restrict trade.

Alliance members include BSA members and American Express, Amgen, AT&T, ITB360, LEGO, Mastercard, Panasonic, Pfizer, Roche, United Airlines, Verizon, Visa, and WD-40 Company. These companies are headquartered across the globe and are active in the advanced manufacturing, aerospace, automotive, consumer goods, electronics, energy, financial services, health, supply chain, and telecommunications sectors, among others. BSA | The Software Alliance administers the Global Data Alliance.

关于 BSA

BSA |“软件联盟”(www.bsa.org) 是全球软件行业的主要倡导者,旨在代表该行业,向政府和国际市场发声。其成员包括全球最具创新力的公司,这些公司制定的软件解决方案,不但能够刺激经济,还能提升现代生活的品质。

BSA 的总部位于华盛顿特区,其营运机构遍布 30 多个国家。BSA 凭借这些机构,率先涉足合规项目,以期促进使用合法软件、倡导制定公共政策,并以此培养技术创新能力,以及推动发展数字经济。


Michael O’Brien

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