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SEP 09, 2020 | GLOBAL

Webinar: WTO Trade Dialogues—How Does International Trade Rely on Cross-Border Data Flows?

Wednesday, September 9, 2020 at 9:00 a.m. EST / 3:00 p.m. CEST
Geneva, Switzerland

Speaker: Joseph Whitlock, Director, Policy, BSA | The Software Alliance

In today’s global marketplace, businesses—and their employees—depend upon cross-border access to enterprise software solutions delivered via the cloud. From micro, small, and medium-sized enterprises (MSMEs) to companies with international operations, businesses of all sizes build trust with their customers and perform many other essential tasks through cross-border access to cloud-based software tools. In the enterprise and B2B environment, these tools are connecting suppliers, manufacturers, and service providers around the world, while accelerating efficiencies relating to product design, engineering, production, logistics, marketing, and servicing.

Enterprise software solutions, accessed via servers distributed in centralized or regional data centers, drive these efficiencies—offering access to data analytics, AI, and other tools and insights that are critical to growth and innovation, business operations, and the transfer of technology.

BSA’s Joseph Whitlock joins a WTO Trade Dialogues webinar to discuss the work of the Global Data Alliance, a BSA initiative, and explain how different types and applications of enterprise software solutions are deployed by businesses across sectors and countries to compete in the global marketplace, invest in the future, and hire workers locally.

More Information: https://www.wto.org/english/res_e/reser_e/tradedialogueslseries_e.htm

About the Global Data Alliance

The Global Data Alliance (globaldataalliance.org) is a cross-industry coalition of companies that are committed to high standards of data responsibility and that rely on the ability to transfer data around the world to innovate and create jobs. The Alliance supports policies that help instill trust in the digital economy while safeguarding the ability to transfer data across borders and refraining from imposing data localization requirements that restrict trade.

Alliance members include BSA members and American Express, Amgen, AT&T, ITB360, LEGO, Mastercard, Panasonic, Pfizer, Roche, United Airlines, Verizon, Visa, and WD-40 Company. These companies are headquartered across the globe and are active in the advanced manufacturing, aerospace, automotive, consumer goods, electronics, energy, financial services, health, supply chain, and telecommunications sectors, among others. BSA | The Software Alliance administers the Global Data Alliance.


BSA | The Software Alliance (www.bsa.org) is the leading advocate for the global software industry before governments and in the international marketplace. Its members are among the world’s most innovative companies, creating software solutions that help businesses of all sizes in every part of the economy to modernize and grow.

With headquarters in Washington, DC, and operations in more than 30 countries, BSA pioneers compliance programs that promote legal software use and advocates for public policies that foster technology innovation and drive growth in the digital economy.


Michael O’Brien

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