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JUN 14, 2023 | GLOBAL

BSA Welcomes Elastic as New Global Member

Elastic Chief Legal Officer Carolyn Herzog and TriNet Executive Vice President of Business Affairs, Chief Legal Officer & Secretary Samantha Wellington Join Board of Directors.

WASHINGTON – BSA | The Software Alliance, the leading advocate for the enterprise software industry before governments and in the international marketplace, today welcomed Elastic as the association’s newest global member.

Elastic Chief Legal Officer Carolyn Herzog will join as the company’s representative on BSA’s Board of Directors. BSA global member TriNet will also add Executive Vice President of Business Affairs, Chief Legal Officer & Secretary Samantha Wellington to the Board.

“Elastic is a leader in search, observability, and security analytics,” said Victoria Espinel, CEO of BSA | The Software Alliance. “BSA is excited to add Elastic’s expertise to our policy development and advocacy on leading tech issues like artificial intelligence, cybersecurity, privacy, and digital trade.”

Espinel added: “I am excited to work with Carolyn Herzog as Elastic’s representative to BSA’s board, and to also welcome TriNet’s Samantha Wellington to BSA’s Board of Directors. Both Carolyn and Samantha are leaders in their companies and in our industry who will help to enhance our board leadership.”

Elastic enables organizations to find the answers that matter, from all data, in real time and at scale. The Elasticsearch platform is an AI and ML-powered relevance engine powered by built-in vector search and transformer models, that enables users to find relevant meaning and context in proprietary unstructured data to secure and govern information more effectively, and optimize infrastructure and talent resources more efficiently.

BSA | The Software Alliance is the leading global trade association representing makers of enterprise software and other business-facing digital services. Its members are among the world’s most innovative companies, and the association advances public policies that foster technology innovation and drive growth in the digital economy.

Last year, BSA added a number of new members including Alteryx, Cisco, Databricks, Dropbox, Graphisoft, Juniper Networks, PROKON, Rubrik, and SAP. Learn more about BSA’s global membership here.

For more information, please visit BSA.org.


A BSA | The Software Alliance (www.bsa.org) é a principal defensora do setor global de software perante governos e no mercado internacional. Seus membros estão entre as empresas mais inovadoras do mundo, criando soluções de software que estimulam a economia e melhoram a vida moderna.

Com sede em Washington, DC e operações em mais de 30 países, a BSA promove programas de conformidade que promovem o uso legal de software e defendem políticas públicas que promovem a inovação tecnológica e o crescimento da economia digital.


Michael O’Brien

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