SEP 15, 2021 | GLOBAL
BSA Welcomes Zendesk as Newest Global Member
Leader in customer relationship software joins the primary trade association representing the enterprise software industry
WASHINGTON – September 15, 2021 – BSA | The Software Alliance today announced that Zendesk has joined as a global member. Shanti Ariker, Senior Vice President and General Counsel at Zendesk, has also joined BSA’s Board of Directors.
“I’m so pleased to welcome Zendesk to BSA. As a leader in CRM software, they understand the importance of using technology to help people connect. Our advocacy work at BSA is similarly focused on helping people around the world access software solutions that help them connect remotely, access new job and educational opportunities, and work more effectively,” said Victoria Espinel, President and CEO of BSA | The Software Alliance. “Together with Shanti, the rest of BSA’s board, and our staff and partners around the globe, I look forward to continuing to champion policies that strengthen privacy protections, bolster cybersecurity, and foster trust in technology.”
Zendesk is a service-first customer relationship management company that builds software designed to improve customer relationships. Zendesk is headquartered in San Francisco and has served over 100,000 customers around the world since it was founded in Copenhagen, Denmark in 2007.
“As we continue to grow our global business, Zendesk recognizes the importance of having a partner with global reach, and we are excited to work with BSA and its members to leverage our combined resources to advocate for forward-looking tech policies around the world,” said Shanti Ariker, Senior Vice President and General Counsel at Zendesk. “I’m looking forward to working with BSA and other government and business leaders to ensure that policy keeps pace with the rapid innovation in our industry.”
Learn more about BSA’s policy work here.
BSA |“软件联盟”(www.bsa.org) 是全球软件行业的主要倡导者，旨在代表该行业，向政府和国际市场发声。其成员包括全球最具创新力的公司，这些公司制定的软件解决方案，不但能够刺激经济，还能提升现代生活的品质。
BSA 的总部位于华盛顿特区，其营运机构遍布 30 多个国家。BSA 凭借这些机构，率先涉足合规项目，以期促进使用合法软件、倡导制定公共政策，并以此培养技术创新能力，以及推动发展数字经济。