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SEP 15, 2021 | GLOBAL

BSA Welcomes Zendesk as Newest Global Member

Leader in customer relationship software joins the primary trade association representing the enterprise software industry

WASHINGTON – September 15, 2021 – BSA | The Software Alliance today announced that Zendesk has joined as a global member. Shanti Ariker, Senior Vice President and General Counsel at Zendesk, has also joined BSA’s Board of Directors.

“I’m so pleased to welcome Zendesk to BSA. As a leader in CRM software, they understand the importance of using technology to help people connect. Our advocacy work at BSA is similarly focused on helping people around the world access software solutions that help them connect remotely, access new job and educational opportunities, and work more effectively,” said Victoria Espinel, President and CEO of BSA | The Software Alliance. “Together with Shanti, the rest of BSA’s board, and our staff and partners around the globe, I look forward to continuing to champion policies that strengthen privacy protections, bolster cybersecurity, and foster trust in technology.”

Zendesk is a service-first customer relationship management company that builds software designed to improve customer relationships. Zendesk is headquartered in San Francisco and has served over 100,000 customers around the world since it was founded in Copenhagen, Denmark in 2007.

“As we continue to grow our global business, Zendesk recognizes the importance of having a partner with global reach, and we are excited to work with BSA and its members to leverage our combined resources to advocate for forward-looking tech policies around the world,” said Shanti Ariker, Senior Vice President and General Counsel at Zendesk. “I’m looking forward to working with BSA and other government and business leaders to ensure that policy keeps pace with the rapid innovation in our industry.”

Learn more about BSA’s policy work here.


BSA | The Software Alliance (www.bsa.org) is the leading advocate for the global software industry before governments and in the international marketplace. Its members are among the world’s most innovative companies, creating software solutions that help businesses of all sizes in every part of the economy to modernize and grow.

With headquarters in Washington, DC, and operations in more than 30 countries, BSA pioneers compliance programs that promote legal software use and advocates for public policies that foster technology innovation and drive growth in the digital economy.


Michael O’Brien

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