SEP 15, 2021 | GLOBAL
BSA Welcomes Zendesk as Newest Global Member
Leader in customer relationship software joins the primary trade association representing the enterprise software industry
WASHINGTON – September 15, 2021 – BSA | The Software Alliance today announced that Zendesk has joined as a global member. Shanti Ariker, Senior Vice President and General Counsel at Zendesk, has also joined BSA’s Board of Directors.
“I’m so pleased to welcome Zendesk to BSA. As a leader in CRM software, they understand the importance of using technology to help people connect. Our advocacy work at BSA is similarly focused on helping people around the world access software solutions that help them connect remotely, access new job and educational opportunities, and work more effectively,” said Victoria Espinel, President and CEO of BSA | The Software Alliance. “Together with Shanti, the rest of BSA’s board, and our staff and partners around the globe, I look forward to continuing to champion policies that strengthen privacy protections, bolster cybersecurity, and foster trust in technology.”
Zendesk is a service-first customer relationship management company that builds software designed to improve customer relationships. Zendesk is headquartered in San Francisco and has served over 100,000 customers around the world since it was founded in Copenhagen, Denmark in 2007.
“As we continue to grow our global business, Zendesk recognizes the importance of having a partner with global reach, and we are excited to work with BSA and its members to leverage our combined resources to advocate for forward-looking tech policies around the world,” said Shanti Ariker, Senior Vice President and General Counsel at Zendesk. “I’m looking forward to working with BSA and other government and business leaders to ensure that policy keeps pace with the rapid innovation in our industry.”
Learn more about BSA’s policy work here.
ABOUT BSA
The Business Software Alliance (www.bsa.org) is the global trade association of the enterprise software industry, representing companies that are leaders in artificial intelligence, cybersecurity, cloud computing, and other cutting-edge technologies. We work in over 20 markets in the US, Europe, and Asia, advocating for policies that build trust in technology so that every industry sector and the public can benefit from innovation. BSA also supports its members and their customers by raising awareness of the risks of unlicensed software use and the benefits of software asset management, driving license compliance and software adoption around the world through sound IT procurement.