Virtual Event: CyFy 2021 Panel - From Dark Patterns to Light Patterns
October 19-22, 2021
Speaker: Venkatesh Krishnamoorthy, Country Manager — India, BSA | The Software Alliance
How people are able to interface with technologies follows certain pre-determined pathways: nudges, immediate rewards for certain behaviours, patterns in the UI, all shape the choices we make. “Dark patterns” mislead users into behaving in ways they would not otherwise have, usually serving interests other than their own. However, can these patterns be leveraged to shape socially positive outcomes that empower users? How can socially conscious design be made a part of every stage of development and design?
BSA's Venkatesh Krishnamoorthy joins CyFy2021 for a panel discussion on "From Dark Patterns to Light Patterns: Responsible Technology Design".
More Information: https://www.orfonline.org/cyfy/
ABOUT BSA
The Business Software Alliance (www.bsa.org) is the global trade association of the enterprise software industry, representing companies that are leaders in artificial intelligence, cybersecurity, cloud computing, quantum, and other breakthrough technologies. We work in over 20 markets in the US, Europe, and Asia, advocating for policies that build trust in technology so that every industry sector and the public can benefit from innovation.