BSA Staff

BSA LEADERSHIP TEAM

Victoria A. Espinel

President and CEO

Victoria Espinel is a respected authority on the intersection of technology innovation, global markets, and public policy. She leads strategic efforts at BSA I The Software Alliance that help shape the technology landscape in more than 30 countries. Read more

Craig Albright

Vice President, US Government Relations

Craig Albright serves as BSA’s Vice President for US Government Relations. In this role, he leads BSA’s team that drives engagement with Congress, the Administration, and all US states. He’s responsible for developing and implementing advocacy strategy to deliver results on issues across BSA’s policy agenda. Read more

Adam J. Coates

General Counsel and Vice President

Adam Coates leads BSA’s domestic and international compliance solutions programs, including end-user copyright enforcement, educational programs to promote software license compliance and respect for intellectual property, and BSA’s efforts to prevent the spread of unlicensed and malware-infected software on the Internet. Read more

Aaron Cooper

Vice President, Global Policy

Aaron Cooper serves as Vice President, Global Policy. In this role, Cooper leads BSA’s global policy team and contributes to the advancement of BSA members’ policy priorities around the world that affect the development of emerging technologies, including data privacy, cybersecurity, AI regulation, data flows and digital trade. Read more

Joe DeSalvio

Chief Financial Officer

Joe DeSalvio is BSA’s Chief Financial Officer. In this role, he leads our finance team in planning, implementing, managing, and controlling all financial-related activities of BSA, including BSA Software Services, Inc. (SSI) and Software.org: the BSA Foundation. In addition, DeSalvio oversees the human resources and IT teams. Read more

Gideon Lett

Chief Growth Officer

Gideon Lett serves as BSA’s Chief Growth Officer. In this role, Lett drives global organization growth, member success, and executive engagement among the world’s most innovative software companies. Read more

Michael O’Brien

Vice President, Global Public Affairs

Michael O’Brien is Vice President of Global Public Affairs for BSA | The Software Alliance, where he is responsible for worldwide policy and advocacy communications for the global software industry. Read more

GLOBAL POLICY TEAM

Aaron Cooper

Vice President, Global Policy

Aaron Cooper serves as Vice President, Global Policy. In this role, Cooper leads BSA’s global policy team and contributes to the advancement of BSA members’ policy priorities around the world that affect the development of emerging technologies, including data privacy, cybersecurity, AI regulation, data flows and digital trade. Read more

AI Privacy Cybersecurity IP Trade Cross-Border Data Workforce Procurement Govt Access

Thomas Boué

Director General, Policy — EMEA

Thomas Boué oversees the BSA | The Software Alliance’s public policy activities in the Europe, Middle East and Africa region. He advises BSA members on public policy and legal developments and advocates the views of the ICT sector with both European and national policy makers. He leads on security and privacy issues as well as broader efforts to improve levels of intellectual property protection and to promote open markets, fair competition, and technology innovation in new areas such as cloud computing. Read more

AI Privacy Cybersecurity IP Trade Cross-Border Data Workforce Procurement Govt Access

Kate Goodloe

Managing Director

Kate Goodloe serves as Managing Director with BSA | The Software Alliance. She works with BSA members to develop and advance policy positions on privacy, as well as artificial intelligence and law enforcement access. Read more

AI Privacy Govt Access

Irma Gudziunaite

Director, Policy — EMEA

Irma Gudziunaite is Director, Policy – EMEA at BSA | The Software Alliance in Brussels, Belgium. She works with BSA members to develop and advance policy positions on privacy, trade, and cross-border data flows. Read more

Privacy Trade Cross-Border Data

Venkatesh Krishnamoorthy

Country Manager — India

Venkatesh Krishnamoorthy leads on policy issues around personal data protection, privacy, cybersecurity, cloud adoption, and emerging technologies in India. At BSA, one of his key focus areas is to promote cross-border data flows, enable data transfers, and pushback against data localization mandates. Read more

AI Privacy Cybersecurity IP Trade Cross-Border Data Workforce Procurement Govt Access

Olga Medina

Director, Policy

Olga Medina serves as Director, Policy with BSA | The Software Alliance. She works with BSA members to advance policy positions in the areas of privacy and cybersecurity. Read more

Privacy Cybersecurity

Tomoko Naoe

Director, Policy — Japan

Tomoko Naoe works with BSA members to advance positions on key policy issues including privacy, cybersecurity, digital trade, and emerging technologies such as artificial intelligence, Internet of Things (IoT), and cloud computing in Japan. Read more

AI Privacy Cybersecurity IP Trade Cross-Border Data Workforce Procurement Govt Access

Matteo Quattrocchi

Director, Policy — EMEA

Matteo Quattrocchi is Director, Policy — EMEA at BSA | The Software Alliance in Brussels, Belgium. In this role, he works with BSA members to develop and advance policy positions on a range of key issues, with a focus on artificial intelligence, copyright and government access to data. Read more

AI Privacy IP Govt Access

Jared Ragland

Senior Director, Policy — APAC

Jared Ragland serves as Senior Director, Policy — APAC at BSA | The Software Alliance. Working with BSA members, he develops BSA’s international strategies to open markets and promote innovation and digital trade in important foreign markets in the Asia-Pacific region, including China, India, Indonesia, Japan, Korea, and Vietnam, among others. Read more

AI Privacy Cybersecurity IP Trade Cross-Border Data Workforce Procurement Govt Access

Tham Shen Hong

Manager, Policy — APAC

Tham Shen Hong is Manager, Policy – APAC at BSA. In this role, he works with BSA members to develop international strategies and policy positions on key issues in APAC markets, such as data privacy, cross-border data transfers, and digital trade. Read more

Privacy Trade Cross-Border Data

Hadrien Valembois

Senior Manager, Policy — EMEA

Hadrien Valembois is Senior Manager, Policy – EMEA at BSA | The Software Alliance in Brussels, Belgium. In this role, he works with BSA members to develop and advance policy positions on a range of key issues, with a focus on data and cloud policies. Read more

AI Cybersecurity Cross-Border Data Procurement

Shaundra Watson

Director, Policy

Shaundra Watson serves as Director, Policy, in Washington, DC, and is responsible for providing counsel and developing policy on key issues for the software industry, with an emphasis on artificial intelligence. Read more

AI

Joseph Whitlock

Director, Policy and Executive Director, Global Data Alliance

Joseph Whitlock serves as Executive Director of the Global Data Alliance. He also serves as Director, Policy at BSA | The Software Alliance. Read more

IP Trade Cross-Border Data

Wong Wai San

Senior Manager, Policy — APAC

Wong Wai San is Senior Manager, Policy – APAC at BSA | The Software Alliance. She works with BSA members in the APAC region to develop policies and strategies on a range of data governance issues, including privacy and AI. Read more

AI Privacy

Henry Young

Director, Policy

Henry Young is Director, Policy for BSA | The Software Alliance. Prior to joining BSA, Young was Senior Counsel and Senior Policy Advisor first to Secretary of Commerce Ross and then Secretary of Commerce Raimondo. Read more

Cybersecurity

GLOBAL COMPLIANCE SOLUTIONS TEAM

Adam J. Coates

General Counsel and Vice President

Adam Coates leads BSA’s domestic and international compliance solutions programs, including end-user copyright enforcement, educational programs to promote software license compliance and respect for intellectual property, and BSA’s efforts to prevent the spread of unlicensed and malware-infected software on the Internet. Read more

Jesse K. Martin

Associate General Counsel & Senior Director, Compliance Solutions

Jesse K. Martin leads BSA’s compliance solutions efforts in the Americas and the Europe, Middle East, and Africa (EMEA) regions by managing BSA’s internal legal affairs team, as well as its outside enforcement counsel. In her role, Martin helps develop and drive awareness campaigns and educational activities throughout each region. Read more

Tarun Sawney

Senior Director — APAC

Tarun Sawney has been driving all compliance and enforcement activities in Asia-Pacific (APAC) for BSA since 2001. He has developed a unique expertise in this field and built lasting working relationships with various enforcement and regulatory bodies in APAC. Read more

Joca Teixeira

Director, License Compliance Services

Joca Teixeira conducts the business development and strategy for BSA’s License Compliance Services program. He manages a global team across multiple regions and develops efficient B2B license compliance solutions to copyright infringement challenges for BSA member companies. Read more

LEGISLATIVE STRATEGY

Craig Albright

Vice President, US Government Relations

Craig Albright serves as BSA’s Vice President for US Government Relations. In this role, he leads BSA’s team that drives engagement with Congress, the Administration, and all US states. He’s responsible for developing and implementing advocacy strategy to deliver results on issues across BSA’s policy agenda. Read more

Danielle Brown

Senior Director, Legislative Strategy

Danielle Brown serves as Senior Director, Legislative Strategy. In this role, Brown helps drive BSA’s engagement with Congress on software policy issues affecting our member companies. Read more

Matthew Lenz

Senior Director, State Advocacy

Matthew Lenz serves as Senior Director, State Advocacy. In this role, he leads BSA’s state advocacy program and drives engagement with state elected officials on important software policy issues. Read more

Bruce Miller

Senior Director, Legislative Strategy

Bruce Miller serves as Senior Director, Legislative Strategy. In this role, Miller helps drive BSA's engagement with Congress on software policy issues affecting our member companies. Read more

Abigail Wilson

Manager, State Advocacy

Abigail Wilson serves as Manager, State Advocacy. Wilson will monitor, analyze, and report on state legislative issues as well as assist in strategic engagement efforts with state elected officials related to BSA members’ priority policy issues. Read more

GROWTH & STRATEGIC INITIATIVES

Gideon Lett

Chief Growth Officer

Gideon Lett serves as BSA’s Chief Growth Officer. In this role, Lett drives global organization growth, member success, and executive engagement among the world’s most innovative software companies. Read more

Lilia Stone

Manager, Strategic Initiatives

Lilia Stone serves as BSA’s Manager of Strategic Initiatives. In this role, she is responsible for program support to drive global organization growth, member success, and engagement among the world’s most innovative software companies. Read more

About BSA

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