JAN 07, 2025 | GLOBAL
BSA Announces New Name, Brand
Politico Pro Morning Tech
By Gabby Miller
New year, new name: The “BSA | The Software Alliance” is returning to its original “Business Software Alliance” brand name this year, the trade group told MT exclusively, hoping the update will help clarify its “commitment to represent the enterprise software industry before governments worldwide.”
Original Posting: https://subscriber.politicopro.com/newsletter/2025/01/what-jordans-house-judiciary-committee-has-in-store-for-tech-00196783
ABOUT BSA
The Business Software Alliance (www.bsa.org) is the global trade association of the enterprise software industry, representing companies that are leaders in artificial intelligence, cybersecurity, cloud computing, and other cutting-edge technologies. We work in over 20 markets in the US, Europe, and Asia, advocating for policies that build trust in technology so that every industry sector and the public can benefit from innovation. BSA also supports its members and their customers by raising awareness of the risks of unlicensed software use and the benefits of software asset management, driving license compliance and software adoption around the world through sound IT procurement.