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OCT 19, 2021 | GLOBAL

BSA Welcomes Two New Global Members

Shopify and Unity join the enterprise software industry’s top advocacy group

WASHINGTON – October 19, 2021 – BSA | The Software Alliance is pleased to welcome Shopify and Unity as new global members. BSA will also add two new members to its Board of Directors: Vivek Narayanadas, Shopify’s Vice President, Legal and Data Protection Officer; and Ruth Ann Keene, Unity’s Senior Vice President, Chief Legal Officer, General Counsel, and Corporate Secretary.

“At BSA, we’ve said that every sector is a software sector for years. As the pace of digital transformation has sped up, that’s become truer than ever before. Industries ranging from agriculture to retail and beyond now rely on software platforms to power their daily operations,” said Victoria Espinel, President and CEO of BSA | The Software Alliance. “Our new members are groundbreaking leaders in digital transformation, and I’m excited to have them on board as we continue our work to promote ethical AI development, protect consumer privacy, and foster innovation.”

  • Shopify is a leading provider of essential internet infrastructure for commerce, offering trusted tools to start, grow, market, and manage a retail business of any size. Founded in Ottawa, Canada, Shopify powers over 1.7 million businesses in more than 175 countries.
  • Unity is the world’s leading platform for creating and operating real-time 3D (RT3D) content. Unity’s platform provides a comprehensive set of software solutions to create, run, and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices. Unity was founded in 2004 and is headquartered in San Francisco.


BSA | The Software Alliance (www.bsa.org) is the leading advocate for the global software industry before governments and in the international marketplace. Its members are among the world’s most innovative companies, creating software solutions that help businesses of all sizes in every part of the economy to modernize and grow.

With headquarters in Washington, DC, and operations in more than 30 countries, BSA pioneers compliance programs that promote legal software use and advocates for public policies that foster technology innovation and drive growth in the digital economy.


Michael O’Brien

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