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SEP 18, 2016 | US

Making Sense of Election Data with Software

Event Panelists 

From charts, maps, infographics, and new poll results every morning, to Magic Walls and apps, how do people keep track of all of the election data that’s available to them? And more importantly, how do they make sense of it all? Software is fundamentally changing the way we manage and make use of our data. So how exactly are media organizations responding to changing viewer needs?
BSA | The Software Alliance discussed the critical role of data in the 2016 elections, including the following questions:

  • How does the media use software to track and package data to help consumers make better sense of massive amounts of information?
  • Who decides what data is used and how? Who makes data relevant?
  • How can you find, consolidate, and customize relevant data so that it’s actually useful?
  • Why isn’t there a rich trove of data available for down ticket races?


  • David Bressler, CA Technologies, Vice President, Market Development, API Management
  • Stan Freck, Microsoft, Senior Director, Civic Technology Services
  • Andrew McGill, Senior Associate Editor, The Atlantic 
  • Victoria Espinel, President & CEO, BSA | The Software Alliance (Moderator)


BSA | The Software Alliance (www.bsa.org) is the leading advocate for the global software industry before governments and in the international marketplace. Its members are among the world’s most innovative companies, creating software solutions that help businesses of all sizes in every part of the economy to modernize and grow.

With headquarters in Washington, DC, and operations in more than 30 countries, BSA pioneers compliance programs that promote legal software use and advocates for public policies that foster technology innovation and drive growth in the digital economy.


Michael O’Brien

For Media Inquiries


Media Inquiries


Media Inquiries


Media Inquiries