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SEP 19, 2016 | US

Making Sense of Election Data with Software

Event Panelists 

From charts, maps, infographics, and new poll results every morning, to Magic Walls and apps, how do people keep track of all of the election data that’s available to them? And more importantly, how do they make sense of it all? Software is fundamentally changing the way we manage and make use of our data. So how exactly are media organizations responding to changing viewer needs?
BSA | The Software Alliance discussed the critical role of data in the 2016 elections, including the following questions:

  • How does the media use software to track and package data to help consumers make better sense of massive amounts of information?
  • Who decides what data is used and how? Who makes data relevant?
  • How can you find, consolidate, and customize relevant data so that it’s actually useful?
  • Why isn’t there a rich trove of data available for down ticket races?


  • David Bressler, CA Technologies, Vice President, Market Development, API Management
  • Stan Freck, Microsoft, Senior Director, Civic Technology Services
  • Andrew McGill, Senior Associate Editor, The Atlantic 
  • Victoria Espinel, President & CEO, BSA | The Software Alliance (Moderator)


Anna Hughes

Telephone: 202-530-5177
Email: annah@bsa.org

Jamie Rismiller

Telephone: 202-756-7240
Email: jamie@allisonpr.com

For Media Inquiries

Email: media@bsa.org


Lewis Moh

Allison + Partners
Email: Lewis.Moh@allisonpr.com

APAC Media Contact


Christine Lynch


Cassandra Oshinnaiye