FEB 07, 2024 | ASIA PACIFIC | INDIA
BSA Encourages Use of Watermarks, Other Disclosure Methods for AI-Generated Content in Letter to IT Ministry
Financial Express, February 7, 2024
By Jatin Grover
BSA | The Software Alliance urges that MeitY regulations for B2B enterprises and social media companies should differ.
“The MeitY should consider the differences in the role and function of intermediaries when prescribing obligations related to the spread of deepfakes,” BSA Country Manager – India Venkatesh Krishnamoorthy, said in the letter.
“This is crucial due to key service-level, technical, functional, and user-based distinctions that ensure that all intermediaries do not have the same ability to address this issue,” Krishnamoorthy added.
Original Posting: https://www.financialexpress.com/business/digital-transformation-deepfake-regulations-for-enterprises-social-media-should-be-different-big-tech-firms-3386419/
ABOUT BSA
The Business Software Alliance (www.bsa.org) is the global trade association of the enterprise software industry, representing companies that are leaders in artificial intelligence, cybersecurity, cloud computing, quantum, and other breakthrough technologies. We work in over 20 markets in the US, Europe, and Asia, advocating for policies that build trust in technology so that every industry sector and the public can benefit from innovation.