DEC 10, 2019 | US
Businesses Urge Flexible CCPA Enforcement in California AG Rulemaking
Communications Daily, December 10, 2019
By Adam Bender
Tech companies and advertisers made a last stand, raising concerns about the California Consumer Privacy Act before it takes effect Jan. 1. Comments were due Friday on implementing rules Attorney General Xavier Becerra (D) proposed in October and that must be finalized by July 1 when enforcement begins.
The software industry wants to clarify service providers “may use personal information received from a business or consumer to serve another entity -- when a business or consumer directs it to,” said BSA | The Software Alliance. Allow providers to “combine information received from one or more businesses” when necessary, it said. Providers should have to respond only to customer requests sent by a business “to help avoid the privacy and security risks associated with requiring service providers to respond directly to consumers, with whom they generally lack a direct relationship.”
BSA | The Software Alliance (www.bsa.org) is the leading advocate for the global software industry before governments and in the international marketplace. Its members are among the world’s most innovative companies, creating software solutions that spark the economy and improve modern life.
With headquarters in Washington, DC, and operations in more than 30 countries, BSA pioneers compliance programs that promote legal software use and advocates for public policies that foster technology innovation and drive growth in the digital economy.