FEB 09, 2024 | ASIA PACIFIC | INDIA
Intermediaries Have Varying Functions, ‘One-Size-Fits-All’ Approach Not Suitable For Deepfake Regulation: BSA To MeitY
MediaNama, February 9, 2024
By Sarasvati NT
BSA | The Software Alliance, which provides software solutions to businesses globally, has also recommended that the government rely on alternative solutions like watermarking AI-generated content or other “disclosure methods” that can help users distinguish between real and AI-generated content.
The letter explained: “This is crucial due to key service-level, technical, functional, and user-based distinctions that ensure that all intermediaries do not have the same ability to address this issue. Further, the services provided by intermediaries may not pose the same kind of risk. For example, business-to-business and enterprise software services pose limited risk to user safety and public order, given the size of their user base and the fact that they do not provide services directly to consumers.”
Original Posting: https://www.medianama.com/2024/02/223-bsa-software-alliance-meity-deepfake-regulation/
ABOUT BSA
The Business Software Alliance (www.bsa.org) is the global trade association of the enterprise software industry, representing companies that are leaders in artificial intelligence, cybersecurity, cloud computing, quantum, and other breakthrough technologies. We work in over 20 markets in the US, Europe, and Asia, advocating for policies that build trust in technology so that every industry sector and the public can benefit from innovation.