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FEB 09, 2024 | ASIA PACIFIC | INDIA

Intermediaries Have Varying Functions, ‘One-Size-Fits-All’ Approach Not Suitable For Deepfake Regulation: BSA To MeitY

MediaNama, February 9, 2024

By Sarasvati NT

BSA | The Software Alliance, which provides software solutions to businesses globally, has also recommended that the government rely on alternative solutions like watermarking AI-generated content or other “disclosure methods” that can help users distinguish between real and AI-generated content.

The letter explained: “This is crucial due to key service-level, technical, functional, and user-based distinctions that ensure that all intermediaries do not have the same ability to address this issue. Further, the services provided by intermediaries may not pose the same kind of risk. For example, business-to-business and enterprise software services pose limited risk to user safety and public order, given the size of their user base and the fact that they do not provide services directly to consumers.”

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Original Posting: https://www.medianama.com/2024/02/223-bsa-software-alliance-meity-deepfake-regulation/

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BSA | The Software Alliance (www.bsa.org) is the leading advocate for the global software industry before governments and in the international marketplace. Its members are among the world’s most innovative companies, creating software solutions that help businesses of all sizes in every part of the economy to modernize and grow.

With headquarters in Washington, DC, and operations in more than 30 countries, BSA pioneers compliance programs that promote legal software use and advocates for public policies that foster technology innovation and drive growth in the digital economy.

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