JAN 23, 2020 | INDIA
Microsoft, AWS and Adobe Align to Lobby Against Data Localisation in India — But the Issue Goes Beyond Privacy
Business Insider India, January 23, 2020
By Prabhjote Gill
India’s new data laws are asking companies to localize their data. Not just sensitive data – like names, numbers, and addresses – but also non-sensitive data. BSA, the Software Alliance, which includes tech giants like Microsoft, Amazon Web Services, Intel, and Adobe among others, has launched an international coalition to advocate for the ability to move data across borders. “The trusted, seamless movement of information across borders drives the global economy forward. It supports innovation and job creation,” said Victoria Espinel, president and CEO of BSA.
ABOUT BSA
The Business Software Alliance (www.bsa.org) is the global trade association of the enterprise software industry, representing companies that are leaders in artificial intelligence, cybersecurity, cloud computing, and other cutting-edge technologies. We work in over 20 markets in the US, Europe, and Asia, advocating for policies that build trust in technology so that every industry sector and the public can benefit from innovation. BSA also supports its members and their customers by raising awareness of the risks of unlicensed software use and the benefits of software asset management, driving license compliance and software adoption around the world through sound IT procurement.