FEB 12, 2024 | ASIA PACIFIC | INDIA
'One-Size-Fits-All’ Approach Not Fit for Deepfakes: BSA to MeitY
The Economic Times, February 12, 2024
By Suraksha P
BSA | The Software Alliance, which is headquartered in Washington, DC, said that business-to-business and enterprise software services may not pose the same risk to user safety and public order and that the government should consider content authenticity solutions.
Venkatesh Krishnamoorthy, BSA Country Manager — India, suggested the use of watermarks for AI-generated content to help users differentiate between real content and AI-generated content and prevent misinformation. An open-source standard developed by the Coalition for Content Provenance and Authenticity generates tamper-evident content credentials (C2PA). This standard will help consumers decide if content is trustworthy and promote transparency around the use of AI, he said.
Original Posting: https://economictimes.indiatimes.com/tech/technology/one-size-fits-all-approach-not-fit-for-deepfakes-bsa-to-meity/articleshow/107604607.cms?from=mdr
ABOUT BSA
The Business Software Alliance (www.bsa.org) is the global trade association of the enterprise software industry, representing companies that are leaders in artificial intelligence, cybersecurity, cloud computing, quantum, and other breakthrough technologies. We work in over 20 markets in the US, Europe, and Asia, advocating for policies that build trust in technology so that every industry sector and the public can benefit from innovation.