FEB 12, 2024 | ASIA PACIFIC | INDIA
'One-Size-Fits-All’ Approach Not Fit for Deepfakes: BSA to MeitY
The Economic Times, February 12, 2024
By Suraksha P
BSA | The Software Alliance, which is headquartered in Washington, DC, said that business-to-business and enterprise software services may not pose the same risk to user safety and public order and that the government should consider content authenticity solutions.
Venkatesh Krishnamoorthy, BSA Country Manager — India, suggested the use of watermarks for AI-generated content to help users differentiate between real content and AI-generated content and prevent misinformation. An open-source standard developed by the Coalition for Content Provenance and Authenticity generates tamper-evident content credentials (C2PA). This standard will help consumers decide if content is trustworthy and promote transparency around the use of AI, he said.
BSA | The Software Alliance (www.bsa.org) is the leading advocate for the global software industry before governments and in the international marketplace. Its members are among the world’s most innovative companies, creating software solutions that help businesses of all sizes in every part of the economy to modernize and grow.
With headquarters in Washington, DC, and operations in more than 30 countries, BSA pioneers compliance programs that promote legal software use and advocates for public policies that foster technology innovation and drive growth in the digital economy.