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JUN 30, 2021 | US

Using AI to Find Bias in AI

New York Times, June 30, 2021

By Cade Metz

Many in the tech industry believe businesses must start preparing for a crackdown. “Some sort of legislation or regulation is inevitable,” said Christian Troncoso, the senior director of legal policy for the Software Alliance, a trade group that represents some of the biggest and oldest software companies. “Every time there is one of these terrible stories about AI, it chips away at public trust and faith.”

Over the past several years, studies have shown that facial recognition services, health care systems and even talking digital assistants can be biased against women, people of color and other marginalized groups. Amid a growing chorus of complaints over the issue, some local regulators have already taken action.

But efforts to address the problem reached a tipping point this month when the Software Alliance offered a detailed framework for fighting bias in AI, including the recognition that some automated technologies require regular oversight from humans. The trade group believes the document can help companies change their behavior and can show regulators and lawmakers how to control the problem.

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Original Posting: https://www.nytimes.com/2021/06/30/technology/artificial-intelligence-bias.html

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The Business Software Alliance (www.bsa.org) is the global trade association of the enterprise software industry, representing companies that are leaders in artificial intelligence, cybersecurity, cloud computing, and other cutting-edge technologies. We work in over 20 markets in the US, Europe, and Asia, advocating for policies that build trust in technology so that every industry sector and the public can benefit from innovation. 

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