Asana General Counsel and Corporate Secretary Eleanor Lacey Joins Board of Directors

WASHINGTON – Asana, a leading enterprise work management platform, joined BSA | The Software Alliance, the leading advocate for the enterprise software industry before governments and in the international marketplace, as the association’s newest global member.

Asana General Counsel and Corporate Secretary Eleanor Lacey will join as the organization’s representative to BSA’s Board of Directors.

“Companies around the world trust Asana’s best-in-class work management offerings,” said BSA CEO Victoria Espinel. “We’re excited to welcome Asana to BSA as they innovate solutions that combine the best of AI and human decision-making to empower entire organizations to execute their most critical initiatives. Human-centered AI is pivotal to moving enterprise technology forward, and BSA is looking forward to working with Asana to help create policies that support privacy protections benefiting consumers globally.”

Asana helps organizations work smarter, managing everything from goal setting and tracking to capacity planning and product launches. Headquartered in San Francisco, CA, Asana has millions of users in over 200 countries and territories. Organizations globally rely on Asana to help their teams focus on the work that matters most, whether it's small projects or broad strategic initiatives.

BSA | The Software Alliance is the leading global trade association representing makers of enterprise software and other business-facing digital services. Its members are among the world’s most innovative companies, and the association advances public policies that foster technology innovation and drive growth in the digital economy.

In the past year, BSA added a number of new global members including Alteryx, Cisco, Databricks, Dropbox, Elastic, Graphisoft, Palo Alto Networks, PROKON, Rubrik, SAP, and TriNet. Learn more about BSA’s global membership here.