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BSA Welcomes New US Ambassador Sondland to the EU

BRUSSELS – 29 June 2018 – BSA | The Software Alliance welcomes the confirmation of Gordon Sondland as US Ambassador to the European Union. “We look forward to working with Ambassador Sondland on important software issues, including cross-border data flows, privacy, trade and artificial intelligence. We encourage the Ambassador to explore new opportunities to facilitate cross-border data flows and remove any barriers to digital trade”, said Thomas Boué.

Transatlantic trade is essential to both European and American economies. Software contributes more than $1 trillion to the US GDP and supports over 10 million jobs. In Europe, software delivers a total value-added GDP of €910 billion, also supporting over 7 percent of the EU28 total GDP. Those benefits depend on data and the ability to move data freely across borders. Cross-border data flows benefit every industry, from enabling e-commerce to helping banks detect fraud to supporting groundbreaking medical research.

BSA stands ready to support the work of the European Commission and US Administration on the EU-US Privacy Shield, a vital mechanism for transatlantic data flows, which will undergo its second annual review this summer.


BSA | The Software Alliance (www.bsa.org) is the leading advocate for the global software industry before governments and in the international marketplace. Its members are among the world’s most innovative companies, creating software solutions that spark the economy and improve modern life.

With headquarters in Washington, DC, and operations in more than 30 countries, BSA pioneers compliance programs that promote legal software use and advocates for public policies that foster technology innovation and drive growth in the digital economy.


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Anna Hughes

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Email: annah@bsa.org