Law360, November 4, 2020

By Allison Grande

California voters have approved a ballot initiative to strengthen the state's landmark consumer privacy law, starting the clock for companies to implement enhanced data control rights for their users by 2023.

Tom Foulkes, senior director of state advocacy at trade group BSA: The Software Alliance, called the passage of Prop 24 "another important step in the critical and growing discussion about finding the right set of protections for consumers and obligations on businesses."

"We are certain other states, and the new Congress, will have more to say on this in 2021," Foulkes said. "We look forward to working with legislators in the coming months to get this right for consumers and businesses."

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Original Posting: https://www.law360.com/articles/1324594/calif-voters-back-bid-to-toughen-consumer-privacy-law