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NOV 04, 2020 | US

Calif. Voters Back Bid To Toughen Consumer Privacy Law

Law360, November 4, 2020

By Allison Grande

California voters have approved a ballot initiative to strengthen the state's landmark consumer privacy law, starting the clock for companies to implement enhanced data control rights for their users by 2023.

Tom Foulkes, senior director of state advocacy at trade group BSA: The Software Alliance, called the passage of Prop 24 "another important step in the critical and growing discussion about finding the right set of protections for consumers and obligations on businesses."

"We are certain other states, and the new Congress, will have more to say on this in 2021," Foulkes said. "We look forward to working with legislators in the coming months to get this right for consumers and businesses."

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Original Posting: https://www.law360.com/articles/1324594/calif-voters-back-bid-to-toughen-consumer-privacy-law

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The Business Software Alliance (www.bsa.org) is the global trade association of the enterprise software industry, representing companies that are leaders in artificial intelligence, cybersecurity, cloud computing, quantum, and other breakthrough technologies. We work in over 20 markets in the US, Europe, and Asia, advocating for policies that build trust in technology so that every industry sector and the public can benefit from innovation. 

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